Navigating the digital landscape can be daunting, especially when it comes to ensuring your private school's website is both user-friendly and search engine optimized. One tool that can significantly improve your website's performance on both fronts is a sitemap.
Written By: Adam Bennett | February 14, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Student recruitment is more challenging than ever with stiffer competition and shrinking demographics. Yet the most powerful tool to boost inquiries and fill seats often goes overlooked—email marketing.
Personalized email marketing is considered a valuable strategy for engaging with the parents of prospective students. This direct channel allows private schools to drive conversions by showcasing their strengths to prospective families. But not just any emails. Targeted, tailored messages matching the decision journey stage of prospective parents.
This presents a massive missed opportunity to deploy email marketing for what it does best.
In this guide, discover how to harness the recruiting power of email campaigns. You'll learn to optimize list segmentation, strategic timing, compelling designs, and integrated analytics that turn inquiries into enrolled students.
Now, let’s dive in and start driving the enrollment growth your private school deserves!
Written By: Chad J. Treadway | February 07, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Private school administrators and principals understand the need for marketing, yet according to a report from Angela Brown at Niche.com, validating the impact of these efforts remains a challenge. Studies have shown that more than 7 out of 10 private school marketers need help quantifying the impact of their strategies. With many tools at their disposal in the digital age, there is no excuse for neglecting the tracking, analysis, and reporting of marketing data.
Tracking the right metrics gives school marketers perspective. Gaining insight into your analytic results helps you set goals and reasonable expectations. Let's take our fictional Greenfield Academy as an example. Let's suppose they currently have 2,500 users on their website per month. During goal-setting conversations, someone suggested that it should be 10,000 users per month. Unfortunately, this was unreasonable, given their location and budget. A more realistic goal would be 5,000 website users per month.
Social media analytics are similarly useful. For example, Greenfield can track the engagement metrics on their social media channels to help determine future content topics.
In today’s technology age, many digital marketing tools offer school marketers unprecedented data. This can pose a challenge for marketers, who can spend too much time on analytics that may not prove advantageous. School marketers need to be measuring the right metrics.
In the technology-driven landscape, an abundance of digital marketing tools empowers administrators. However, the challenge lies in avoiding excessive focus on non-advantageous analytics. Private school administrators must prioritize measuring metrics aligned with guiding principles:
Written By: Chad J. Treadway | January 31, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Social media isn't just a nice-to-have these days - it's a must-have that can make or break your enrollment goals. But simply creating accounts isn't enough. Tracking performance through data-driven metrics is crucial to demonstrate tangible returns on investment (ROI) and unlock social media's true potential for your k-12 private school.
Think about this, the average engagement in the education field hovers between 0.5-4% depending on the social media platform. This means that savvy private school admissions directors, marketers, and principals can use analytics to unlock far greater gains. Whether your current private school social media strategy lacks direction or needs a fresh injection of data intelligence, this post reveals how to transform digital efforts into enrollment momentum.
Written By: Hannah Kilpatrick | January 29, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
