Digital Marketing Services
Search Engine
Optimization Team
Content &
Copy Writing Team
Website Design
& Development Team
Pay-Per Click
Management Team
Social Media
Management Team
Graphic Design Team
Videography Services
Admissions
Process Experience
Potential Family
Funnel Optimization
Customer Service
Take a Free Digital Marketing Assessment
Schools That Grow Are Great At:
A successful school marketing plan includes a professional, mobile-friendly, ADA compliant website that serves as your best admissions officer and salesperson by attracting families already searching for you online and answering questions before they ask so they can sign up for a tour.
We provide well-performing websites and digital marketing services for schools: seo, sem, smm, email, and content marketing.
Generating Leads
This section includes all the high-level fundamentals you need to build and grow your school with digital marketing. Even schools that have been operating for years find these strategies completely revolutionize their businesses.
- Low Web Traffic: One of the key metrics that you should look out for is the traffic coming into your school’s official website. It’s a numbers game, and if there are more people visiting your site, chances are that there is a better probability that you will see a greater increase in your enrollment.
- Low Public Awareness in the Local Market: You can’t rely on the local foot traffic nowadays, especially when people would prefer to stay at home. Word of mouth marketing would be nice, but that is not an option if your regular attendance is low. You need more people spreading the word to take advantage of that marketing strategy. Experts highly suggest that an effective solution is to use local search marketing. People nowadays search the internet by location and taking advantage of that puts you right in the map of their best options.
- Scheduling School Visits Is a Hassle: another common issue faced by local private schools today is difficulty scheduling visits by prospective parents and their children. Some visiting schedules may overlap since there is no coordination between your staff and at times, you may have fewer staff to accommodate visitors.
Lead Nurturing
Engaging both the parents and their children is an important step to converting leads and potentials into targeted prospects and then into actual school families. Every parent is different and you should choose the correct channels that they prefer, so you want to engage them appropriately and effectively.
We help you identify the best times to contact parents and guardians. We also help to identify their preferred channels. This is an essential element on how to market a school.
During each encounter with the parents, and perhaps with their children, we discuss their specific needs. We also consider the preferences of both the children and their parents. We also explain how your school’s offerings provide the best fit for each individual student.
Selling
Acquiring leads doesn't mean much if you can't convert them into enrolled students. This is the biggest section because it's where most schools need serious help and it's what we're known for. We've helped schools across the country fix their sales problems and we can help you, too.
You're about to discover the right way to run the entire sales process:
- Prescreening
- Pre-Tour
- Presentation
- Post-Tour
- Post-Shadow Visit
- Close
Delivering on Experience
Delivering on a world-class product takes work. As the landscape of education and the expectations from parents continue to change rapidly, the days of "this is the way we've always done it" simply aren't good enough anymore. We'll teach you the three core tenents you have to master to deliver a world-class product. Once you do, your current customers will start telling their friends & neighbors all about it
Re-enrollment
When a family enrolls, we expect it to be a multi-year commitment. Effective re-enrollment strategies require a comple reimagining of the fulfillment culture at your school. Enrollment is NOT a single point in the recruiting timeline, but instead, every single interaction a student and their family has with your product across the entire lifecycle.
Successful Private School Marketing Plan
Here's how we help more families find your school:
We Analyze Your Market
Why This is Important
How are competing schools in your market showing up in the search engines, what advertising are they doing online, and how can your school compete for those clicks? What keywords and phrases are your ideal families using in inline searches where you should show up?
- Perform a Site Audit: We will check if your site has a good domain name, evaluate and revise your site’s content, evaluate and revise your use of social networks, create a winning Google My Business page, and help you manage reviews of your school.
- Local Competitor Analysis: We analyze what your competitors are doing, and we help keep your local SEO strategy up-to-date according to the current best practices in place in the market.
We Build Your School a Visitor-Focused Website
Why This is Important
What Websites designed to get qualified potential families to sign up for a tour or fill out a form so you can start to reach out. Knowing your visitors is key to the admissions process.
What You Get
Great-looking website that is easy to manage, with effective calls to action and conversion points. We can do all the edits and web hosting, and train you how to make edits.
Content Marketing & SEO
Why This is Important
By creating compelling content that answers parents' and students' questions, tells your school's story, highlights your strengths, and connects with them emotionally, you can build trust and loyalty that ultimately attracts the right families to your school.
What You Get
A monthly content plan that includes Blog topics and geographic landing pages to target families in your geographic location. We write the content and submit it to Google each month.
The goal is to make your school the first one that parents will see when they do a local search for schools in the area through Search Engine Optimization (SEO).
Build a Digital Admissions Process that Works
Why This is Important
Using our Customer Relationship Manager (CRM), your entire pre-admissions process is tracked from the first form submission up to signing the admissions paperwork.
What You Get with the CRM
- Integrated Forms
- Potential Family & Student Information Management System\
- Tour Scheduling System (Google and O365 Calendar Integration)
- Email Communication with tracking, templates, and automation (Google and O365 Calendar Integration)
- Task Manager
- Family Status for Follow-Ups
- Online Chat & Facebook Messenger Integration
Reporting and Review
Why This is Important
Reviewing if your website, digital admissions process, and content marketing plan is increasing your website traffic and qualified leads is important so changes can be made as things change.
What You Get
Monthly reports that include data from Google Analytics, Google Business Profile, Google Search Console, SEMRush Keyword Ranking, Social Media Reports, and Website Heat Mapping
Additional Marketing Toolbox
- Pay-Per-Click Advertising
- Admissions Coordinator Training
- Reputation Management top Increase Reviews
- Email Blasts
- Google Business Profile and Map Ranking: We help you make it easier for parents to find your school. We also use the maps to help boost your site in the search results as well.
- Managing your school’s online reputation should be one of your priorities. To do that, you need to find these reviews, comment on them, respond to any concerns being raised, and show professional courtesy in your interactions.
Case Study: Crenshaw Academy
Education requires a different approach from traditional businesses, but is similar enough to use the same techniques to attract traffic, walk "leads" down a conversion path, and close the "sale" on the school.
Frequently Asked Questions (FAQs)
What Sets Cube Creative Apart From Other Companies?
Cube Creative Design is a small company focused on BIG results. We've been in business since 2005 and specialize in private school marketing in local markets. We partner with each school to provide a website that converts web traffic into family leads. We work with you directly to craft the best digital marketing strategy to find your ideal parents and students and turn them into school families.
Why Education Marketing?
Our founder Adam Bennett grew up in a private school in North Carolina and quickly saw a need for better online marketing for the private school sector. Private K-12 schools generally need more help crafting an effective marketing strategy that is affordable for the school not only to survive but grow.
We Already Have a Website - Can You Use It?
Yes! But, let us evaluate your current website to see if it has been built on a good foundation and can convert well. Your website is the most important tool in your digital presence and should put your "best foot forward."
Is Our Custom Content Our Property?
Yes! Everything we write for you is your property. We custom-write blogs and graphic landing pages for your school and will be a part of your website do use as you please.
Can we use the CRM for other uses other than admissions?
Yes! HubSpot CRM is a great tool and we can help customize the tool to work for admissions and other lists of people you may want to market to.
What Is the Benefit of Using Localized Landing Pages?
Digital Content marketing IS marketing in 2024. If you aren’t found on Google for what people are searching for, no other marketing matters. Localized geographic pages are where the bulk of the SEO work takes place. This links the keyword phrases parents in your area are searching for and ties those keywords to your area, neighborhoods, and what your school is about. This content is what Google uses to rank you higher for each specific phrase people are searching for. We research these phrases and compare them with competing schools.
Does Cube Provide a Guaranteed Uptime for Our Website?
Our hosting has a 99.9% uptime.
How Long Does It Take to Start Services?
New Website: ~8 Weeks
Content Plan: ~3 Weeks
CRM Integration: ~1 Week
Social Media Plan: ~2 Weeks
Is Our Website Our Property?
Yes! Everything we build for you, including the website and any content, is your property. We build our websites on an open platform that is not proprietary. We provide training and a knowledge base so you can continue using your site even if our contract ends. We can continue to host and maintain for a fee or you may move the site to another provider.
Do You Keep Our Data Safe?
Cube Creative doesn’t store or use your data or market to anyone in your CRM. HubSpot CRM keeps your data private. More info here.
Do You Offer Packages for Multiple Schools?
Yes. We can work with one or multiple schools and offer discounts for growing school systems, regardless of the market they serve.
Do You Help with Employee Recruitment or Donor Management?
No. Our marketing focus is on building your brand and message for incoming new families.
Private School Website Samples
Plans and Pricing
Compare to the cost of enrolling one student
Starter
$750/month
or $8,250/year
- Website Design, Hosting, & Maintenance
- Search Engine Optimization (SEO)
- 12-month Content Plan
- 36 Pieces of Content over 12 months in the form of Optimized Blog Posts & Localized Geographic Landing Pages
- Local Business Listing Service Maintenance with Google Business Profile Management
- HubSpot Free Customer Relationship Manager (CRM)
- Monthly Reporting (SEM Rush, Clarity & Google Analytics)
- Limited Business Consulting
Pro
$2,250/month
or $24,750/year
- Website Design, Hosting, & Maintenance with SEO
- 60 Pieces of Content over 12 months with 12-month content plan
- 8-10 Social Media Posts (Facebook, Instagram, & LinkedIn) with Vista Social Management Software
- Local Business Listing Service with Google Business Profile Management
- Hubspot Professional Sales and CRM (1 Seat)
- Birdeye Reputation Management Software
- 1 Produced Video (2-4 minutes)
- Google Ads Management (PPC), not including ad budget
Growth
$1,150/month
or $12,650/year
- Website Design, Hosting, & Maintenance with SEO
- 48 Pieces of Content over 12 months with 12-month content plan
- 8-10 Social Media Posts (Facebook, Instagram, & LinkedIn) with Vista Social Management Software
- Local Business Listing Service with Google Business Profile Management
- Hubspot Professional Sales and CRM (1 Seat)
Custom Package
Let's Figure It Out
- Website Design, Hosting, and Maintenance
- Search Engine Optimization
- Email Marketing
- Local Business Listing Service Maintenance
- Google Ads Management (PPC)
- Vista Social Management Software
- Custom Social Media Posts
(Facebook, Instagram, LinkedIn, Google Business) - 12-month Content Plan with Optimized Blog Posts and Localized Geographic Landing Pages
- Google Business Profile Monitoring
- Hubspot Customer Relationship Manager (CRM)
- Birdeye Reputation Management Software
- Produced Video (2-4 minutes long)
- Reporting with SEMRush, Clarity, and Google Analytics
- More based on your business needs
A Word From Some of Our Satisfied Schools:
Cube Creative transformed our admissions process to answer parent questions before they asked.
Along with a new website designed for new potential families and increased site traffic, we recorded a 15% increase in students in the first year.
– Emmanuel Lutheran School, Asheville, NC
Private School Case Studies
Established Private K-12 School
Doubled Enrollment in Two Years!
Study Timeframe: 4 Years
Education requires a different approach from traditional businesses but is similar enough to use the same techniques to attract traffic, walk "leads" down a conversion path, and close the "sale" on the school. This is called the admissions process, and we are able to implement a system that brings in more potential family information for the school to help sell. By bringing in more qualified traffic to the website, offering as many answers as possible about the school, and offering an easy way to book a school tour, families have an easier onramp into a school's admissions process.
Natural Keyword Ranking
Before Cube SEO: 357 Ranking Keywords (5 top 10)
4 Years into SEO Campaign: 667 Keywords (47 top 10)
Web Site Organic Traffic
Before Cube SEO: 253 Monthly visitors
4 Years into SEO Campaign: 1,100 Monthly visitors
From the Client:
"The team at Cube Creative transformed our online admissions system, created a website that is found online by potential parents, and helped us retain and sign up more families than ever before with traditional marketing like TV ads, billboards, and costly postcards that are hard to track. Thank you for a well-thought-out marketing strategy that changes with us as our admissions needs change."
New Local Private School
10-Month Extreme Growth
Study Timeframe: 10 Months
Natural Keyword Ranking
10 Months into SEO Campaign: 199 Keywords (19 top 10)
Web Site Organic Traffic
10 Months into SEO Campaign: 487 Monthly visitors
Online Private School
2-year Long-Term Growth
Study Timeframe: 2 years
Natural Keyword Ranking
Before Cube SEO: 87 Ranking Keywords (17 top 10)
Two Years into SEO Campaign: 419 Keywords (55 top 10)
Web Site Organic Traffic
Before Cube SEO: 280 Monthly visitors
Two Years into SEO Campaign: 643 Monthly visitors
