skip to main content

{source}<?php
tab 2016 Social Trends Worth a Marketing Budgetuse Joomla\CMS\Uri\Uri;
tab 2016 Social Trends Worth a Marketing Budget// Get the current view
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$input = $app->input;
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$view = $input->get('view');
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$layout = $input->get('layout');
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budget// Get the page title
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$pageTitle = $document->getTitle();
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budget// Initialize category title variable
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$categoryTitle = '';
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budget// Check if the view is an article or a category
tab 2016 Social Trends Worth a Marketing Budgetif ($view === 'article' && isset($article)) {
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget// Get the category id from the article object
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$categoryId = $article->catid;
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget// Load the category
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$category = \JCategories::getInstance('Content')->get($categoryId);
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$categoryTitle = $category->title;
tab 2016 Social Trends Worth a Marketing Budget} elseif ($view === 'category') {
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget// Get the category id
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$categoryId = $input->getInt('id');
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget// Load the category
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$category = \JCategories::getInstance('Content')->get($categoryId);
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$categoryTitle = $category->title;
tab 2016 Social Trends Worth a Marketing Budget}
tab 2016 Social Trends Worth a Marketing Budget// 
tab 2016 Social Trends Worth a Marketing Budget// echo "<pre>";
tab 2016 Social Trends Worth a Marketing Budget// echo 'View: ' . htmlspecialchars($view) . '<br>';
tab 2016 Social Trends Worth a Marketing Budget// echo 'Layout: ' . htmlspecialchars($layout) . '<br>';
tab 2016 Social Trends Worth a Marketing Budget// echo "View later: " . htmlspecialchars($viewLater) . '<br>';
tab 2016 Social Trends Worth a Marketing Budget 

tab 2016 Social Trends Worth a Marketing Budget// $currentView = $app->get('current_view_for_sourcer', '');
tab 2016 Social Trends Worth a Marketing Budget// $bodyClassMenu= $app->get('bodyClassMenu', '');
tab 2016 Social Trends Worth a Marketing Budget 

tab 2016 Social Trends Worth a Marketing Budget// echo 'Current View Passed: '.$currentView.'<br>';
tab 2016 Social Trends Worth a Marketing Budget// echo 'Body Class Passed: '.$bodyClassMenu.'<br>';

tab 2016 Social Trends Worth a Marketing Budget 

tab 2016 Social Trends Worth a Marketing Budget// echo
"<br>";
tab 2016 Social Trends Worth a Marketing Budget// echo "Current view: " . htmlspecialchars($input->get('view'));

tab 2016 Social Trends Worth a Marketing Budget// echo 'Page Title: <h1>' . htmlspecialchars($pageTitle) . '</h1>';
tab 2016 Social Trends Worth a Marketing Budget// echo "</pre>";

tab 2016 Social Trends Worth a Marketing Budget//
tab 2016 Social Trends Worth a Marketing Budget// Output the titles and view with conditional HTML elements
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budgetecho '<div class="container">';
tab 2016 Social Trends Worth a Marketing Budgetecho '<div class="row">';
tab 2016 Social Trends Worth a Marketing Budgetecho '<div class="col-xs-12">';
tab 2016 Social Trends Worth a Marketing Budgetecho '<div class="holder">';
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budget//echo "blog/".$article->category_alias;
tab 2016 Social Trends Worth a Marketing Budget$varURL = Uri::getInstance()->toString();
tab 2016 Social Trends Worth a Marketing Budget$varURLParts = parse_url($varURL);
tab 2016 Social Trends Worth a Marketing Budget$varCategoryFlag = null;
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budgetforeach ($varURLParts as $component => $value) {
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budgetif ($component === 'path') {
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$value = substr($value, 0, strrpos($value, '/'));
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget}
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$arrURLComponents[$component] = ucfirst($component) . ": $value";
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budget$arrURLValue[$component] = $value;
tab 2016 Social Trends Worth a Marketing Budget};
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budget//echo "<pre>";
tab 2016 Social Trends Worth a Marketing Budget//var_dump ($arrURLValue);
tab 2016 Social Trends Worth a Marketing Budget//echo "</pre>";
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budget//echo '<a href="'.htmlspecialchars($arrURLValue['path']).'">'.htmlspecialchars($arrURLValue['path']).'</a>';
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budgetif ($view === 'article') {
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budgetecho '<!--article--><div class="header"><a href="'.htmlspecialchars($arrURLValue['path']).'"> ' . htmlspecialchars($categoryTitle) . '</a></div>';
tab 2016 Social Trends Worth a Marketing Budget} elseif ($view === 'category') {
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budgetecho '<!--category--><h1 class="header"><a href="'.htmlspecialchars($arrURLValue['path']).'">' . htmlspecialchars($categoryTitle) . '</a></h1>';

tab 2016 Social Trends Worth a Marketing Budget} 
else {
tab 2016 Social Trends Worth a Marketing Budgettab 2016 Social Trends Worth a Marketing Budgetecho '<!--else--><h1 class="header">' . htmlspecialchars($categoryTitle) . '</h1>';
tab 2016 Social Trends Worth a Marketing Budget};
tab 2016 Social Trends Worth a Marketing Budget
tab 2016 Social Trends Worth a Marketing Budgetecho '</div>';
tab 2016 Social Trends Worth a Marketing Budgetecho '</div>';
tab 2016 Social Trends Worth a Marketing Budgetecho '</div>';
tab 2016 Social Trends Worth a Marketing Budgetecho '</div>';
?>
{/source}

Social Media Trends for 2016

As we approach the midpoint of 2016, it has become quite clear that social media are a viable marketing platform for business. As we discussed earlier, social media shouldn’t take the place of a well-designed website. However social media can be a great way to interact with customers and build brand loyalty.

So what are some social media trends in 2016? How can you take advantage of social media trends for your business?

Live Updates

Have you noticed folks using the “live video” and “instant” features on Facebook, Twitter, Instagram and Snapchat? These campaigns give customers a look at the really real world within your business.

This is a great way to put a face on what could be a faceless service. Go shoot a short video of a mechanic working on a car in your shop, or of an administrator keeping the office running smoothly. If customers (or potential customers) see a jovial, productive work environment, they will associate your business with a positive reputation.

Sponsored Content

Facebook is pushing hard for business pages to drop a little money on sponsoring posts. That means you give Facebook a relatively small amount of money and it will show one of your Facebook posts in the timeline of users who may otherwise not know about your business. Facebook is incredibly good at really almost-creepy levels of targeted marketing, so this could be a great way to get in front of people who may truly be interested in your product or service.

Customer Care

Social media is a convenient and very public forum for customer support, and customers use it often. When done right, it can do tremendous things for your business. When done wrong, it can go really, really wrong.

Post Planner goes into great detail about how to embrace “obsessive customer support” in 2016. Among the top tips: get full buy-in from everyone at your business; connect with existing customers rather than focusing solely on finding new ones; and show, not tell.

Social Media Get Really Social

Word-of-mouth programs are huge in social media. Potential and current customers can smell an advertisement coming from miles away. Businesses that allow their employees to advocate for their business on social media have a much larger impact. VentureBeat.com says “Nailing down right person, with the credibility, expertise and relatability that get your target customer to take action, means a return of $6.50 for every buck spent.” This “influencer marketing” is biggest in food and fashion.

Written By: Staff  |  June 07, 2016