Here is a question every home service business owner should ask themselves: When was the last time you watched a video to learn how to do something? Yesterday? This morning? Your customers are doing the same thing; they just happen to be watching videos about plumbing problems, HVAC installations, and roof repairs.
Video is not optional anymore. It is how homeowners research, evaluate, and choose service companies. And the best part? You do not need a film crew. You need a phone, a willingness to show your work, and about 60 seconds of your time.
This post covers exactly how home service businesses can use video across the three platforms that matter most: YouTube, Google Business Profile, and social media. No theory. No expensive production advice. Just practical steps you can start this week while your crews are already out on job sites.
Written By: Chad J. Treadway | May 26, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Your competitors are posting on social media. Some of them are posting well. And the ones doing it right are getting calls from homeowners who never even saw your truck drive by. Suppose that bothers you, good. It should. Because social media is not just for brands with marketing departments and content calendars pinned to the wall. It works for home service companies with five trucks and a shared office, too. You just need the right approach.
The problem is not that social media doesn't work for home service businesses. It does. The problem is that most service company owners treat it like an afterthought. A random post here, a shared meme there, then radio silence for three weeks. That is not a strategy. That is a waste of your time.
This post breaks down how to build a social media presence that actually produces results, even if your budget is closer to zero than it is to $1,000 a month.
Written By: Hannah Kilpatrick | May 19, 2026
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Every home service business has a story. The problem is, most of them never tell.
You are out there every day solving real problems for real people. A family's furnace dies at 2 a.m. in January, and your tech shows up, fixes it, and saves the night. A first-time homeowner finds a sewer line backup the week they move in, and your crew handles it professionally and at a fair price. These are not just jobs. They are stories. And they are the most powerful marketing tool you are not using.
This post is about storytelling for service businesses, not the kind that requires an ad agency or a creative writing degree. The kind that turns your actual work into content that builds trust, creates emotional connections, and wins you more customers.
Written By: Chad J. Treadway | May 12, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Here is the reality for most home service companies: you have a website, maybe a blog with a few posts from 2021, and a Facebook page your office manager updates when she remembers. And somehow, you are surprised the phone is not ringing more.
That is like painting the truck, parking it in the driveway, and wondering why nobody is calling the number on the door. Content works the same way as that truck; it only generates leads when it is moving. The right content, posted consistently, with a clear call to action, turns your website from a digital brochure into a lead generation machine. The wrong content (or no content at all) just sits there like a truck on blocks.
This post covers exactly what types of content generate actual phone calls and form fills for home service businesses like plumbing, HVAC, roofing, and electrical companies. Not theory. Not a list of 10 content types you will never use. Just the ones that work and how to put them to work during your busiest season.
Written By: Chad J. Treadway | May 07, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
