When running a private school, it can be challenging to stand out from the competition. Private schools can vary in size, but for this article, we will define them as schools with fewer than 500 students. With so many options available, how can your private school get noticed?
When running a private school, it can be challenging to stand out from all the other public and independent schools in your community. According to a study by the National Center for Education Statistics in the 2019–20 school year, almost 1 out of every 4 schools were considered private in the United States.
As we approach the 2023-24 school year, you may be looking at what you can cut to save money. Often marketing is one of the first things people look to cut. However, I am here to tell you that is the last thing you want to do.
While traditional advertising methods can be costly and nearly impossible to measure, private schools have never had more accessible access to low-cost, measurable marketing tools. The best way to market your school may be much more accessible than you think. Here are some of my top ten tips to help you market your private school effectively:
Written By: Adam Bennett | April 19, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Small businesses often face the challenge of limited resources, making marketing a crucial aspect of their growth strategy. By implementing effective marketing tactics, small businesses can significantly impact their target audience, drive sales, and increase brand awareness. In this post, we’ll explore the foundations of small business marketing and how it differs from marketing for larger enterprises.
One common misconception is that small businesses don’t need marketing. However, this couldn’t be further from the truth. Regardless of size, marketing is essential for any business, and small businesses can greatly benefit from targeted efforts that cater to their unique needs and goals. By addressing these misconceptions head-on, we can uncover the true potential of small business marketing.
It would be best to consider several things when building a winning marketing strategy for your small business. Here are my top five strategies:
Written By: Chad J. Treadway | April 17, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a rural small business or a rural service area business, you know that showing up on Google can be difficult at best. I am not going to lie. Showing up in Google’s local pack is nearly impossible. Mainly because you can’t get a Google Business Profile (GBP) listing in a town you don’t have an address in. However, it is possible to take over the top rankings for local organic results on the search engine results pages (SERPs).
Written By: Chad J. Treadway | April 12, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you analyze how affiliate marketers do keyword research for their sites, you will see that they do it wrong. They start with exploring low competition keywords. Then they create content and place as many affiliate links as they can.
Yes, this way will result in a huge spike in traffic. But there won't be any affiliate link clicks. As a result, it leads to zero conversions and no revenue.
It’s an amateur blogging mistake. How to solve this issue then?
Figure out keywords that have a high level of search volume. These keywords should cover the topics that will allow you to place a link to your product or service.
Besides, you can't forget about search intent. It plays a key part in the entire process. For instance, someone exploring information about "the best content design tool". This person wants to find out the pros and cons of the tool and buy it one day. Hence, it makes sense to place your affiliate link using this anchor.
However, if the person wants to find out "what is a content design tool", it is a whole different kettle of fish.
In this post, you will get familiar with four types of affiliate keywords you should target in your strategy.
Let's cut to the chase!
Written By: Chad J. Treadway | April 10, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In today’s digital world, local SEO is crucial in helping businesses reach potential customers in their area. A staggering 9 out of 10 search engine users look for local businesses online, and nearly 5 out of 10 Google searches focus on finding local information. If your business isn’t ranking well in local search results, you could miss out on valuable clients and opportunities. Local Search Engine Optimization, or Local SEO, is a strategy that improves your rural small business’s online visibility by optimizing your content, social profiles, links, and citations for local search.
As a local rural business, utilizing local SEO techniques is essential for increasing your chances of survival in a competitive market. In this post, I will explain what local SEO is and how it works and provide tips and tricks to help you optimize your rural small business website for local search.
Written By: Chad J. Treadway | April 05, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a private school principal, administrator, or board member, you may be wondering the best ways to market your school. The problem is that promoting your private school was as easy as sending out brochures or postcards to families. Then you could sit by the phone and wait for it to ring with eager parents begging for appointments. The harsh reality is that these traditional marketing methods simply don’t work as they once did.
Today we live in an increasingly crowded and noisy online space with private schools vying for the attention of families searching for the best education for their children. Families have more options than ever, and information is thrown at them everywhere. It can be challenging for a private school to break through the noise and reach the parents looking for the right fit for their family.
The question then becomes what can you do to ensure your private school gets noticed and makes a real impact in the minds of parents making decisions about their children’s education.
One surefire way to increase your chances of getting recognized and gaining more students is through content marketing.
Written By: Adam Bennett | April 03, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Marketing is a crucial component of success for any private school, regardless of the grade level. With so many educational options available, creating a solid marketing strategy and being creative in attracting and retaining students is important.
Here is a list of 50 top K-12 private school marketing ideas and promotions to help your school attract and retain the right students and families.
Written By: Chad J. Treadway | March 29, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
A successful marketing plan is essential for a K-12 private school like yours to reach your enrollment goals and build your reputation in the community. A winning marketing plan can help your private school stand out from competing options such as home schools, homeschool hybrids, and other private schools. A high-growth marketing plan focused on enrollment should also focus on helping you reach your target students and parents and effectively communicate your school's unique value proposition. In this blog post, we will explore the key steps involved in how to write a marketing plan for a school.
Written By: Adam Bennett | March 27, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator or educator, you know that the private education sector is highly competitive, and standing out from the crowd is crucial to attracting and retaining students. While word-of-mouth recommendations and traditional advertising methods such as brochures, flyers, and billboards have been staples of the private education industry for years, the world has evolved, and so should your marketing strategies. Social media marketing is not only an option but a necessity in today's digital age. This blog post will explore why private schools need social media marketing to stay relevant and competitive and reach Millennial and Gen-Z parents.
Written By: Adam Bennett | March 22, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator, you understand the importance of marketing in attracting new students, reaching your enrollment goals, maintaining strong relationships with current families, and ensuring the long-term success of your school. Advertising and marketing budgets for private schools can often be challenging, especially with limited resources and a need to make every dollar count.
In this comprehensive guide, we will explore the essential elements of a successful marketing budget for private schools, provide tips for maximizing your budget’s impact, and provide an example of a digital marketing budget.
Written By: Adam Bennett | March 20, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school administrator, head of admissions, or in charge of marketing your school, you understand the importance of reaching and connecting with your potential students and their families. With so many different marketing channels and tactics available, it can be overwhelming to determine which strategies will be most effective for your private school. That’s why it’s crucial to clearly understand the different marketing strategies and how they can be used to achieve your school’s goals.
Written By: Adam Bennett | March 15, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Unfortunately, there is an ongoing trend in the private school space, and that trend is a rejection by boards and even administrators to adopt digital marketing techniques. Not only are they wasting valuable time, money, and resources, but they are also missing out on the power of digital marketing.
With so many parents and students researching schools online, it’s essential to have a strong online presence. In this post, I will address some of the common objections I hear, counterarguments, and an explanation of the benefits of each solution. By the end of this article, you’ll be equipped with the knowledge and skills to boost your private school’s enrollment, stay ahead of the competition, and combat objections you have to implementing digital marketing for your private school.
Written By: Adam Bennett | March 13, 2023
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.