Keyword research is an often overlooked part of a private school's content marketing and search engine optimization (SEO). There is no shortage of people and companies that claim they get your school to the top of Google and the other search engine result pages (SERPs). The problem is or isn't that they can; it is for what keyword. By this, I mean that ranking at the top of the SERPs only matters if:
- Your prospective students or parents are looking for those keywords or keyword phrases.
- And/Or if there is enough volume or searches being performed.
Therefore, keyword research is still required for private school content marketing and private school SEO.
Several years ago, we could flood a page with keywords and get it to rank. Now you have to be much more strategic about it and cover a keyword topic more than a generic keyword. The bottom line is that we know that Google has changed its algorithm to focus more on relevant content, which means that poor quality content and outdated SEO practices no longer yield the same results. Because of changes, keyword usage has evolved; keyword phrases may need to be used differently than in the past.
Here are six reasons why keyword research is critical for successful private school marketing.
Written By: Adam Bennett | October 17, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Christian, Private, and Independent school marketers, you are responsible for your school’s social media, PR, content strategy, inquiry generation, etc. To say that you wear a lot of hats is an understatement! In addition to all the other roles you fill is updating your school’s website and managing search engine optimization (SEO). Even if it’s handled by another staff member or your school outsources SEO to an agency specializing in private Christian K-8 and LCMS Schools, you may need to work with them.
Whether working with an agency or going alone, you should use Google Search Console. It is a FREE resource that gives you access to tools and reports that help you measure your school’s website search performance and traffic, fix technical issues, and help you rank higher on the search engine result pages (SERPs).
Written By: Adam Bennett | October 10, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Web analytics is important to grow your private Christian school’s website. Armed with this visitor data, you can determine what prospective parents and students are doing on your website.
There are numerous web analytic tools available for gathering data on your website visitors. The most popular and free version that you can use is Google Analytics. As a private school, you might have heard about or already be using Google Analytics. Today, millions of schools, non-profits, churches, and businesses use Google Analytics. If you are one of them, it is necessary to know how you can maximize this tool.
Google Analytics allows you to understand and track your prospective parents’ and students’ user experience, their consumption of your online content, their device functionality, and much more. Google Analytics provides you and your private school with the information needed to help you shape the success strategy by discovering things you probably never knew about visitors on your site.
Now before we get into the setup of Google Analytics, let’s first look at six reasons why you should have it on your school’s website:
Written By: Adam Bennett | October 03, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
There are over 302 million social network users in the United States, each of whom has distinct preferences for the type of content they want to see. Repurposing existing content is a simple approach to ensure that your content is noticed - and valued - by your private school’s target audience.
Repurposing content means taking valuable content you’ve already created and presenting it in a new way or on a different platform. There are numerous ways to reuse information you’ve previously published in one form or another to add value to your most viewed videos, high-traffic blog posts, or most engaging social media posts.
Here are eight great ways to repurpose content and breathe new life into your best ideas.
Written By: Adam Bennett | September 14, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
