In a nutshell, marketing involves reaching a wide range of audiences to promote your brand and products or services. But what better way to kick this up a notch than to use the STDC framework?
The rule is simple: Let your potential customers SEE your brand, THINK of your value, DO buy your products or hire your services, and CARE about your brand. Easier said than done!
Fret not; This page shares what you need to know about the see, think, do care (STDC) framework. Learn how to employ this framework to optimize your marketing strategies, whether you run a small business, service-area agency, or an e-commerce store.
Ready? Read on.
In the highly competitive field of pest control, the significance of customer reviews cannot be overstated. Even with top-notch services, potential customers often require an extra nudge to choose your business. Positive customer reviews serve as a potent form of social proof, capable of significantly enhancing conversion rates.
Customer reviews have evolved into a pivotal factor in consumer decision-making, with a staggering 93% of consumers consulting online reviews before making a purchase. This trend is consistent across numerous studies, indicating that nearly 9 out of 10 consumers trust online reviews as much as personal recommendations. In fact, according to PowerReviews, consumers who engage with reviews are 115% more likely to convert, and the more reviews you have, the higher your conversion rates.
Read on to discover how pest control businesses can use reviews to increase conversion rates, obtain more reviews, and leverage these testimonials effectively in marketing campaigns.
Written By: Chad J. Treadway | July 31, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Did you know that according to The State of Local Marketing Research 2020 by Brandmuscle, "only 58% of partners have claimed their Google My Business Listing [now Google My Business Profile]"? They say, "Searches with local intent make up 46% of all Google inquiries and over 2 billion direct connections with local businesses." That's a lot of potential customers searching for businesses like yours! The SEO Tribunal says that "97% of people learn more about a local company via the internet."
You may be thinking, "Okay, self (no shame if you actually talk to yourself), how do I get found for these types of searches?" The bigger question is, are you ready to take the plunge into the world of local SEO? Maybe you've just started your business or realized your existing one isn't showing up well online. Or perhaps you've taken on a new role at a local service business that's been struggling because no one on the team has experience with digital marketing, and now they're counting on you to save the day.
Don't panic! This article is here to throw you a lifeline by answering some of the most common questions service area business owners have when searching the web. I'll guide you through the key concepts step-by-step so you can confidently navigate local search for your service area business. So, put on your floaties, and let's jump in!
Written By: Chad J. Treadway | July 29, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Feeling stuck in a rut with your marketing campaign? We’ve all been there.
Crafting great content can help get you back on track. After all, 97% of marketing experts report some level of success with content marketing. By diversifying your content, you can tap into this winning strategy and boost your campaigns to new heights.
In this article, we’ll guide you through six smart ways to use different content formats to supercharge your campaigns. You’ll learn how to grab your audience’s attention, keep them engaged, and drive better results.
Whether you’re a content marketing newbie or just need a fresh spark, these tactics will help you create a more dynamic and effective content strategy. By the time you finish reading, you’ll have a plethora of fresh ideas to try out.
Let’s begin.
In today’s digital age, social media has become an indispensable tool for businesses of all sizes to connect with their target audience, build brand awareness, and drive growth. For small service area businesses like plumbers, roofers, landscapers, and HVAC companies, having a well-planned social media marketing strategy is more important than ever.
Did you know that 74% of people use social media to decide where to shop locally? Imagine Leak Stoppers Plumbing, a small plumbing company in Asheville, NC, struggling to attract new customers. They transformed their business by implementing a robust social media strategy, doubling their customer base in just six months. This story illustrates the immense potential that social media holds for businesses willing to invest time and effort into crafting an effective strategy.
Social media platforms offer cost-effective opportunities to build brand awareness, establish authority and authenticity, engage with customers, drive website traffic, improve search engine rankings, advertise affordably, generate leads and conversions, facilitate positive word-of-mouth marketing, and deliver excellent customer service and support.
By maintaining an active social media presence on platforms like Facebook, Instagram, X (formerly Twitter), Threads, TikTok, Pinterest, and LinkedIn, small businesses can strategically leverage influencer marketing, share valuable content, showcase their brand personality, and directly promote their products and services to their target audiences. Social media marketing is essential for attracting new customers, increasing sales, gaining insights into customer behavior, and fostering strong customer relationships and retention. Despite privacy concerns or platform changes, consistent efforts and a customized approach can yield significant returns on investment for small businesses, making social media an indispensable component of their overall marketing strategy.
Written By: Hannah Kilpatrick | July 24, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In today's day and time customer reviews have become the lifeblood of any businesses. They serve as a powerful tool for building trust, attracting new customers, and ultimately driving revenue growth. For pest control businesses, harnessing the power of customer reviews can be a game-changer in an increasingly competitive market.
Picture for a moment a homeowner discovers a pest infestation and frantically searches online for a reliable pest control service. They come across two local companies – one with a handful of mediocre reviews, and another with dozens of glowing testimonials praising their professionalism, effectiveness, and exceptional customer service. Which one do you think they'll choose?
Customer reviews have become the modern-day word-of-mouth, with the power to make or break a business. A study by BrightLocal found that 92% of people said that they read testimonials when considering a purchase and that 79% say they trust online reviews as much as personal recommendations from friends or family.
But how can small pest control businesses effectively leverage customer reviews to boost their bottom line? It all starts with understanding the impact of reviews on revenue, implementing strategies to encourage customers to leave feedback, and effectively managing and responding to reviews across various platforms.
In this post, we'll dive deep into the world of customer reviews and explore proven tactics that small pest control businesses can implement to harness their power. From crafting the perfect review request to turning negative feedback into opportunities for growth, we'll provide actionable insights and real-world examples to help you take your pest control business to the next level.
Get ready to unlock the revenue-boosting potential of customer reviews and transform your small pest control business into a thriving, customer-centric success story. Let's get started!
Written By: Chad J. Treadway | July 24, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You and I both know that a private school’s online presence is more critical than ever. Prospective parents and students often form their initial impressions of a school based on its digital footprint long before setting foot on campus. As a K-12 private school administrator, marketer, or enrollment manager, it is essential to understand the importance of creating a strong digital first impression and take the necessary steps to optimize your school’s online presence. Because let’s face it, if your school’s website looks like it was designed by a bunch of kindergarteners or something from the last decade, you might as well kiss those prospective families goodbye.
Written By: Adam Bennett | July 22, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a small business, marketer, or organizational leader, understanding the demographics of each major social media platform is key for crafting effective strategies and connecting with your target audiences. With numerous social networks out there, it's crucial to focus your efforts on the platforms where your ideal customers are most active and engaged.
To help you make data-driven decisions, we've compiled the latest user demographics for seven of the hottest social apps: Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, LinkedIn, and the up-and-coming Threads. In this rundown, I'll dive into vital stats like age breakdowns, gender splits, and geographic trends.
Whether you’re a social media manager deciding where to allocate ad spend, a content creator looking to tailor your posts for each channel, or a business owner aiming to better understand your customer base, these insights will give you you a solid grasp of today's social landscape. Let’s explore the numbers!
Written By: Hannah Kilpatrick | July 22, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Why do companies have client portals? To create a better customer experience. To attract and retain more customers. To more effectively engage with their customers.
These are things all businesses, big or small, want. So the short answer to the question “Are client portals only for big businesses?” is no, certainly not. Small businesses can greatly benefit from implementing a client portal, especially when they’re starting to experience significant growth.
Let’s look at how client portals can benefit your small business.
With the integration of AI, or artificial intelligence, the relationship between brands and influencers has reached a new height. AI has brought a new perspective to influencer marketing by evaluating customer behavior.
For this reason, 63% of businesses want to use artificial intelligence in their influencer campaigns. They know it can grow awareness and connect businesses to the right audience. The use of AI influencers is also increasing because it comes up with opportunities while reducing challenges.
But what are the other primary roles of artificial intelligence in influencer marketing? How does it help create different effective strategies? Let's find that here!
Imagine you've just completed a successful pest control treatment, and your client is thrilled. Yet, when you ask for a review, they disappear. What went wrong?
In the cutthroat world of pest control, online reviews are not just valuable. They are essential. Almost 9 out of 10 customers rely on online reviews for local businesses before making a decision!
Reviews boost your company’s visibility and trust and can make or break your business. However, getting customers to write reviews is not always easy. Even satisfied customers can 'ghost' requests for feedback, leaving many pest control businesses in the dark. This blog delves into the reasons behind customer ghosting. It offers a strategic approach to recovering these lost opportunities, specifically designed for pest control companies looking to enhance their online reputation and SEO.
Written By: Adam Bennett | July 17, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Welcoming new families into your school community is more than just a formality—it's an opportunity to create lasting connections that can significantly boost enrollment and foster loyalty. Imagine transforming each new parent into a passionate advocate for your school, someone who feels valued, connected, and committed to your school's success. This kind of engagement doesn't happen by chance; it requires a strategic approach.
In this guide, we’ll explore ten essential steps that K-12 private schools should take to effectively onboard and engage new parents, enhancing their connection and commitment to your school community. Ready to transform your new parent engagement process? Let's dive in.
Written By: Adam Bennett | July 17, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.