As a private school marketing or admissions professional, you know that a well-crafted marketing plan is essential to meeting your enrollment goals and ensuring your school's long-term success. This post will walk you through the key steps to creating an effective marketing plan, including clarifying your goals, assessing your resources, developing strategies, and measuring your results. By following this roadmap, you'll be well on your way to attracting and retaining more of your ideal families.
A school marketing plan is a roadmap to your organization’s success. Yes, you are getting it right to be gathering at a table and preparing an effective plan to keep your school’s marketing initiatives on track through the coming years.
Written By: Adam Bennett | June 17, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's be real: as a service area business owner, you know that social media is a total game-changer for connecting with your local community and growing your business. But let's face it, many service area businesses are still treating social media like a static website. Not cool, right? Don't worry, though! In this post, we'll dive into ten proven strategies to help you slay the social media game and take your business to new heights. I will even share some common mistakes, recommendations, and break out my crystal ball for some future trends.
Written By: Hannah Kilpatrick | June 17, 2024
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
In today's school choice landscape, private K-12 schools face a significant challenge in attracting and enrolling prospective students and their families. With an overwhelming amount of information and options available, making your school stand out and effectively engaging potential applicants has become increasingly difficult. The solution lies in developing a comprehensive marketing strategy centered around the enrollment funnel – a strategic approach that guides families seamlessly from initial awareness to interest, desire, and, ultimately, enrollment.
In an ideal world, every student who would thrive at your K-12 private school would apply. However, with fierce competition and overwhelming information about private school education, it can be challenging to make your school stand out to prospective students and their parents.
Even if a small portion of your target audience has heard of your school, an even smaller fraction will actually decide to submit an application. So, how can you boost awareness of your institution and increase enrollment simultaneously?
The answer lies in developing a marketing strategy that revolves around your enrollment funnel. After all, the "if you build it, they will come" approach may work in movies, but you need a more proactive plan in the real world of private school admissions.
Understanding the private school enrollment funnel is crucial to optimizing your marketing efforts effectively. Picture it as a game of Chutes and Ladders, where your goal is to guide families to your school while preventing them from sliding away to your competitors.
In this post, we'll break down the enrollment funnel, explore how to create marketing materials for each stage, and discuss ways to differentiate your K-12 private school marketing strategy within each stage to appeal to your two key marketing personas: students and parents. By the end, you'll clearly understand how to navigate the exciting world of private school enrollment marketing.
Written By: Adam Bennett | June 12, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to attract organic traffic to your pest control company's website? You're not alone. In today's competitive digital landscape, simply relying on traditional marketing methods is no longer enough. The secret to boosting your online visibility and driving more customers to your business lies in the power of asset creation.
In the competitive landscape of pest control services, simply relying on traditional marketing methods like print ads and billboard marketing campaigns may not be enough to set your company apart. To truly thrive and attract more organic traffic to your website, you need to focus on asset creation – a powerful strategy that can enhance your brand image, improve your search engine rankings, and ultimately drive more customers to your business.
Written By: Chad J. Treadway | June 12, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Imagine this: You’re a plumber and just fixed a leaky pipe for Mrs. Johnson down the street. You’re feeling pretty good about yourself, but then you remember that you need more customers to keep your business from going down the drain. You’ve heard about this thing called SEO, but it sounds like a foreign language. Fear not, my friend! I’m here to break down the technical side of SEO and help you get your business in front of more people online.
Before we get started, let me share a couple of “Did You Knows:”
- Did you know that according to Klarna’s 2023 report, just over 2 out of every 5 shopping experiences start with a search engine? They also found that just over 6 out of 10 Millennials and over 5 out of 10 Gen Z'ers globally would opt for only shopping online if they had to choose.
- Did you know in a 2019 BrightEdge Research report, they stated that “Organic Search share of traffic increased to 53.3% on average across industries.”
Now, I know what you’re thinking: “I’m a plumber, I don’t have a retail store, and I’m not some tech guru!” But don’t worry, you don’t need to be a coding wizard to implement these technical SEO best practices. Just follow along, and I’ll guide you through the process.
Written By: Chad J. Treadway | June 12, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you tired of constantly churning out new content to keep up with the ever-changing marketing trends? Well, I’ve got some good news for you: evergreen content is here to save the day (and your sanity)!
You might be thinking, “What the heck is evergreen content, and how can it help my (insert your industry) small business?” Don’t worry; I’ve got you covered.
Evergreen content is like that trusty ol’ plunger in your toolkit—it’s always there when you need it and gets the job done without a fuss. In the marketing world, evergreen content is any content that remains relevant and supports your business growth with minimal changes over time.
Written By: Chad J. Treadway | June 10, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a pest control company owner or marketer, you know that your services are in high demand. Year after year, farmers, homeowners, and property managers require pest control services, making it a billion-dollar industry. However, with increasing competition and changing consumer behaviors, it’s essential to adapt your marketing strategies to stay ahead. This is where digital marketing comes in.
In the past, pest control companies have relied heavily on traditional offline marketing methods, such as print ads, billboards, and word-of-mouth referrals. While these strategies can still be effective, they often limit your reach and can be costly. In today’s digital age, consumers increasingly turn to online channels to find products and services, including pest control solutions. By embracing digital marketing, you can tap into this vast potential customer base and significantly expand your business, opening up new markets and opportunities that traditional marketing simply can’t match.
Written By: Chad J. Treadway | June 10, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Private schools face unique challenges when it comes to maintaining and increasing student enrollment. In an increasingly competitive educational landscape, it is crucial for your private school to develop and implement effective enrollment marketing strategies. This comprehensive guide aims to provide private school decision-makers and marketers with the knowledge and tools necessary to navigate these challenges and attract prospective students and their families.
Written By: Adam Bennett | June 10, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a private school marketer or principal, you know your website is crucial in attracting prospective students and their families. It's essential to provide them with an informative and engaging user experience while ensuring that your website loads quickly. After all, you wouldn't want them to fall asleep waiting for your homepage to appear, would you? In this blog post, we'll explore how you can balance fast page load times and rich, interactive content to create a successful private school website.
Written By: Adam Bennett | June 05, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a small service area business owner, you've poured your heart and soul into creating a website that showcases your services and attracts new customers. But here's the catch: if search engines can't find their way around your site, all that effort might be in vain.
Picture a theme park. Just like the theme park needs a clear map to guide visitors to the best rides and attractions, your website needs a robots.txt file to help search engines discover and prioritize your most important pages. Without this crucial file, search engine bots might get lost in a maze of irrelevant pages, ultimately hurting your online visibility and search rankings.
But fear not! Implementing a robots.txt file is easier than you might think, and the benefits are well worth the effort. By creating this simple text file, you can:
- Improve your website's performance
- Boost your search engine visibility
- Enhance your user experience
- Keep unwanted bots from slowing down your site
- Ensure that search engines focus on your most valuable content
In this post, we'll explore robots.txt files and how they can help your small business website attract more customers and rank higher on search engine results pages (SERPs). Get ready to transform your website from a confusing maze into a well-organized, search-engine-friendly destination!
Written By: Janis Barlow | June 05, 2024
Janis is our Web Programming Specialist And Web Developer. She has been working with the web since its inception and has worked for household names such as Lockheed Martin and Wells Fargo.
Are you tired of watching your pest control company get lost in the sea of competitors online? Do you want to attract more qualified leads and grow your business in today's digital age? Look no further than the dynamic duo of SEO and content marketing.
In a world where your competition ranges from industry giants to "Pete the Pied Piper," it's crucial to stand out and establish your expertise. By optimizing your website for search engines and creating valuable, informative content, you can transform your online presence and reach new heights of success.
But where do you start? How can you effectively implement these strategies to achieve your goals? That's where a marketing agency comes in. With a team of experts specializing in SEO, content creation, and digital marketing, an agency can provide the knowledge, resources, and support you need to take your online presence to the next level.
In this blog post, we'll dive into the importance of SEO and content marketing for pest control companies. We'll explore how these strategies can help you:
- Improve your online visibility and attract more organic traffic
- Establish your authority and build trust with potential customers
- Generate more qualified leads and grow your business
- Save time and achieve better results by partnering with a marketing agency
So, let's get started and unlock the secrets to skyrocketing your pest control company's online success!
Written By: Chad J. Treadway | June 05, 2024
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Local SEO marketing is a crucial strategy for private schools looking to stand out in their local community and attract prospective families. By implementing effective local SEO techniques, private schools can increase their online visibility, reach their target audience, and ultimately boost enrollment.
Consider the following data that highlights the importance of local SEO for private schools:
- 18% of local mobile searches end with a sale within a day (Source: Think With Google)
- 60% of Americans search for local products and services on their smartphones and tablets. (Source: Localogy)
- 50% of searches performed on mobile phones look for information, such as a local business location. (Source: Think With Google)
- 78% of local searches result in offline purchases. (Source: Neustar)
- 71% of respondents say they search for the location of a business online to confirm that it exists before accessing the brick-and-mortar location personally. (Source: Search Engine Land)
- 97% of searchers look for local businesses online. (Source: Bright Local)
As a private school decision-maker or marketer, leveraging local search engine marketing is essential to remain competitive in today’s digital landscape. By optimizing your school’s online presence for local searches, you can attract families who are actively seeking the best education options in their area.
Written By: Adam Bennett | June 03, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.