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It’s no secret that videos are incredibly effective ways to engage with your customers, clients or your audience. They are not the only way, but they are by far the most effective. In no other form can you combine all elements of visual, auditory and text information into a single cohesive message. It really is the most powerful sensory experience you can create for your audience. 

Below are a few key reasons you should implement videos into your advertising and marketing. 

When it comes to running a small service-based business, it can be challenging to stand out from all the other competitors in the market. According to the U.S. Small Business Administration  (SBA), in 2019 they reported that there were 30.7 million small businesses accounting for 99.9 percent of all U.S. businesses.

Now the SBA defines a small business as a firm with fewer than 500 employees. However, if we further refine that definition to fewer than 20 employees, then it makes up 89% of all businesses in the U.S. (Source: Oberlo.com)

If your business falls within the latter statistic, you know that spending your hard-earned money on ads and marketing when times get tight is usually one of the first things you want to cut. However, I am here to tell you that is the last thing you want to do.

While traditional advertising methods can be very costly and nearly impossible to measure, small businesses have never had easier access to low-cost, measurable marketing tools. The best way to market your business may be much more accessible than you think if you look to the techniques outlined here.

If you own and operate a small business in Western North Carolina, undoubtedly, you have tried to reach out to new clients or strengthen your connection with existing ones. You are also probably familiar with several digital marketing businesses and their solutions.

While many individuals define digital marketing differently, it is nearly always about connecting with new and existing clients about your business, the services you offer, and what both of those can do for them. Some technologies, such as email marketing and/or marketing automation, only offer a few functionalities. Others are more sophisticated, offering whole platforms known as Customer Relationship Management (CRM) software or solutions. The fundamental purpose of any of these solutions is to turn client communications into sales, but it isn't the only piece of the puzzle.

Small businesses today don’t want to just sell their services. You have to be top-of-mind with clients, fostering goodwill and engagement. Many Western North Carolina small businesses do this by creating custom landing pages, social media posts, newsletters, emails, and various other forms of content on their websites across a number of platforms (social, email, desktop, mobile, etc.).

Of course, creating this type of marketing content requires time and expertise. Many small businesses in Western North Carolina will look for help by selecting digital marketing software solutions that automate and improve the execution and optimization of their efforts. But how do you, a small business owner, decide? Well, there are several options available, but very few of them provide the same services or are appropriate for every type of small business. 

Don’t worry. I have rounded up seven of the best digital marketing software service options available today to help you find the exact tools you're looking for.

Search engine visibility is essential for any small or local business in North Carolina wanting to stay competitive. Paid advertising is a terrific method to acquire instant awareness and highly targeted visitors, but it's also important to concentrate on your long-term organic visibility. The issue is that search engine optimization (SEO) is a time-consuming and complex marketing strategy that needs regular work.

And thus lies the conundrum. Most North Carolina local businesses aren't making use of one of the most important and effective marketing strategies for local small businesses because of the very fact that they are local businesses. You also don't have time to do SEO, but you also don't have time to learn enough about it to employ the best small company SEO services.

That's why I wrote this post. I want to help you change that problem! So let's get started by looking at what we're going to cover:

• What is Small Business SEO?
• Why Hire an SEO Services Company?
• What are the benefits of hiring small business SEO services?
• What Will an SEO Services Company Do?
• What Are Some Tips for Choosing a Small Business SEO Service Provider?
• What Questions Should You Ask During an SEO Service Consultation?
• Does your North Carolina Small Business Needs SEO Services?

Search engines such as Google and Bing are is where your clients are, and it is there that you must distinguish yourself from the competition. So let's get you set up to do that.

As a small business, you need a good stream of qualified leads that you can convert into clients. The question is, how do you find them? The answer is simple with digital marketing for small businesses.

Ok, well, what is digital marketing? Digital marketing is a two-pronged approach to marketing online.

• First off, you need to be providing good and educational information on your website that prospects can find via the search engines (Google, Bing, or Duck Duck Go). 
• Secondly, it is all about reaching out to targeted clients at the right time. This may be through pay-per-click ads, social media ads, email newsletters, etc. 

The bottom line is in today’s technological and digital world, connecting with your clients online is the best way to grow your business. 

Digital marketing has grown in popularity among businesses of all sizes all around the world. It has become a key tool for promoting a company's products and services, allowing companies of all sizes to foster a more personal relationship with their clients worldwide. Digital marketing helps businesses to distribute information to their clients in a tailored and cost-effective way.

I hate to be the bearer of bad news, but traditional advertising has lost its strength as a viable advertising medium. According to a report by Statista:

 

Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising. Nearly 356 billion U.S. dollars were spent on digital advertising in 2020. This figure is forecast to increase at a rapid pace in the upcoming years. According to the latest projections, digital advertising revenue will amount to 460 billion U.S. dollars by 2024.

 

According to past studies, a whopping 72% of users are currently engaged with businesses via their various digital marketing channels and activities. Nonetheless, despite the fact that both people and businesses are shifting their attention to digital media, many small businesses have yet to catch up.

Contrary to popular belief, digital marketing is not as challenging as it looks. Many organizations, even large ones, have seen and enjoyed the benefits of digital marketing, and it is worthwhile to participate in this new and inventive field. Are you still not convinced? Read on to learn about the ten benefits of digital marketing and how they may help you.

Search Engine Optimization or SEO is what connects your company to the majority of your clients. According to Search Engine Land reports, 93% of online experiences begin with a search engine. Oftentimes searchers have no specific brand name in mind.

That being said, you need to work with a professional SEO agency that understands SEO and more importantly local SEO if you want to incorporate all the nuances and elements into your local Asheville small business website. If you're on a budget, you're undoubtedly wondering how much does local SEO will cost?

How Much Does SEO Cost?

As a small business owner myself I know that you want to know how much it will cost you, the problem is that there isn’t necessarily a straight answer here. Yes, you can have packages that will give you a ballpark idea so you can figure what will fit into your monthly or annual budget. The truth is that true local SEO has many facets and just like your small business is unique, oftentimes you need a package that is tailored and unique to your business.

In this guide to local SEO pricing for Asheville, NC, my goal is to give you a fairly good idea of what to look for and expect when you are speaking with marketing agencies that specialize in local SEO. I want to make sure you are equipped to compare apples to apples not apples to oranges.

How are SEO Prices Determined?

As you start the process, you will need to be sure to collect and be able to provide some information about your business to the quoting agency in order to receive an accurate estimate of SEO pricing. This will help an SEO marketing agency determine the type of content needed, just how much work will be required, and approximately how long a project should take to complete.

Some of these crucial elements include, but are not limited to:

• What is the current state of your search presence, or what are you showing up for and not for on the search results pages (SERPs)?
• What is the value of an average sale?
• What is your close rate of leads to sales?
• What are your goals for hiring a local marketing agency?
• How quickly do you want to see results?
• What is and how is the current marketing budget allocated?

How Much Do Most Businesses Pay for SEO Services?

Image Source: Spakrtoro

There are various payment structures that are commonly used for SEO pricing. According to a Sparktoro survey, nearly 9 out of 10 SEO Consultants or SEO Agencies charge monthly retainer fees.

This survey also found that most firms charge between $500 and $5,000 per month. With the peak rates being $1,000-$2,500 per month.

What is a “Good” Price for SEO Services?

Oftentimes a lower price can mean low quality of service, or in some cases, it just means an agency has significantly lower overhead.

However, I would be leery of a business that is offering services for anything less than $250-$400 a month. Most businesses like this are going to be offering you bare minimum options, using shady methods like link schemes, or in my mind taking your hard-earned money and providing you with very little results.

In 2018 Ahrefs reported that:

• More experienced SEOs charge significantly more than less experienced SEOs (surprising, right!?). Those who’ve been in business for 2+ years charge 39.4% more per hour, 102.41% more for monthly retainers, and a staggering 275% more for one-off projects than those who’ve been in business for fewer than 2 years, on average.
• SEOs who only serve their local market charge significantly less than those serving the worldwide market. On average, those serving the worldwide market charge 130.74% more than those serving the local market when it comes to monthly retainer pricing. Our findings were similar for hourly and per-project pricing, too—albeit not quite as extreme.

Source: Ahrefs: SEO Pricing: How Much Does SEO Cost? [Industry Research] 

Are Monthly SEO Services the Better Option?

When exploring and thinking about SEO rates, the first thing to keep in mind is that it will be a continuous service or solution you need, rather than a one-and-done option. In other words, SEO isn’t like a website where you can just “SEO it” and expect to keep bearing fruit. SEO is something that takes time to grow and must be nurtured.

Aside from the aspirations and goals you have for your business, the sort of service(s) you want influences SEO pricing. This component cannot be considered without first addressing the problem of quality.

As I mentioned before, most SEO tactics require monthly attention. SEO methods, such as link building and content marketing, require ongoing monthly work. 

Your content and links must be updated, upgraded, and continuously improved on a regular basis. This is why most small business owners gladly pay a monthly retainer for a high-quality SEO service.

How Much Does Local SEO Cost?

As a local small business, you are likely marketing to a local client base as well. If that's the case, I am guessing you are asking yourself, “how much does local SEO cost?”

Some good news: local SEO for Asheville businesses is typically cheaper than national or global SEO services. The reason is that the competition is much lower, and you are dealing with a much smaller, more concentrated target audience. 

What Types of Local SEO Packages Are There?

The cost of local SEO, like global SEO, will depend on the pricing models you are interested in and the search engine optimization package your local Asheville small business needs. Local SEO can be categorized into four categories:

1. Automated Local SEO ($200-$400 per month)

This is often the cheapest option for ensuring that a small business's information is submitted to directories. This will often include verifying that your NAP or contact information, such as name, address, phone number(s), and email connections, are correct across the web. While this is needed and should be part of any local SEO strategy, unfortunately, it doesn’t improve your search position. The reason being is this is merely the necessary information that Google and Bing uses for geographical search results. However, this can be enough to gain limited visibility if you only operate in one location, such as Asheville, Hendersonville, or Black Mountain, and want to target clients within a few miles.

These automated type services entail updating all business accounts on location-based sites as well as including required links and information that clients frequently look for, such as hours or services. It may include limited posting on your Google Business profile, but it will not have any form of content marketing or social media management, which is where you see the most gains.

2. Basic Local SEO ($400-$1,000 per month)

A basic Local SEO plan will often involve creating highly targeted geographical or local landing pages. These pages are designed to let the search engines know who you are, what service you offer, and in what location. Often these pages may be combined with pay-per-click ads or social media campaigns that are highly localized to reach a geographic audience. Basic Local SEO is designed for solopreneurs and those businesses that are just starting out with a limited geographic area and limited budgets. Packages in this price range are suitable for the budding entrepreneur as they can help them keep costs low while reaching a highly relevant and target audience. 

The goal here is knowing how to optimize content for local searcher intent and find creative ways to reach buyers that meet the necessary criteria. While this is more complex than an “automated SEO approach,” basic local SEO marketers can help you and your Asheville small business cover the essentials without delving into the weeds. While this is an excellent place to start, it does not guarantee any rapid growth and will usually take longer to see traction (6-18 months depending on the competition).

3. Local SEO for Small Businesses (starting at $800 per month)

A local SEO for small business plan should be a combination of the automated and basic Local SEO plans. But unlike the basics, you will have much more content being produced in the form of blogs and geographical landing pages. It may also include offerings of PPC, social media, and reputation management.

Some of the other major performance metrics covered in plans such as these may include more closely monitoring your search engine ranking, analytics, competition, website health, reviews, citations, Google Business Profile (formerly Google My Business), backlink audits, and building, and social media engagement.

It should come as no surprise that local SEO plans pricing will increase more as they become more comprehensive and more services are added. However, the more intensive and specialized the marketing plans are to your Asheville-based business, the more value and better ROI you will see.

 

What are Other SEO Pricing Factors?

Beyond the typical differentiation between agency rates, SEO pricing plans and packages can be impacted by various factors such as:

Industry

Some industries are more likely to invest in digital marketing than others. Therefore, they are much more competitive.

HubSpot has a list of some of the most expensive keywords on Google. Among the top of that list are lawyers, medical offices, finance companies, locksmiths, and car mechanics. Other industries with highly competitive and thus expensive keywords include real estate, home improvement businesses, software companies, and marketing services, just to name a few.

Image Source: Hubspot

The cost per click (CPC) for these highly competitive keywords might exceed $1,000 in some instances! Niche small businesses typically have an advantage in this area since they may use longer keyword phrases or different keywords with reduced competition and pricing.

Geographic Location

Everything from the area you are targeting or the population of a city can impact SEO and PPC pricing. Even individual factors can have an impact. For instance, breweries would be much more competitive in Asheville compared to Wilkesboro, NC, or Hickory, NC.

Of course, more densely populated areas such as major metropolitan areas and cities will face more competition. Costs for localized SEO and PPC plans in areas like Raleigh, Charlotte, and Greensboro will be far higher than for many businesses that only want to target clients living in those areas or the small nearby towns.

What Type of Services Do You Need

SEO plans and pricing options will often be determined by whether you want to optimize your site for organic search, produce lots of content, build up a review profile, or focus on paid search ads. For example, if all you need help with is setting up Google Business Profile and doing a bit of technical SEO, this could be a one-off project. If you want to really grow your business, then you might need to build up lots of content focused around a blog and local landing pages so that you can rank better on the SERPs. Therefore if that is your goal, a monthly retainer would be a much better choice.

Current Brand Awareness and Visibility

SEO plans and pricing can also shift depending on where your Asheville business and brand currently stands in terms of visibility, awareness, and credibility. If you are a brand-new small business and just starting out, then there is inherently more leg work that needs to be done. However, suppose you have been running your business in Asheville for several years, and you already have an established search presence. In that case, you may only need to focus on optimization and maintenance.

How to Determine Your Budget for SEO Services?

You may be wondering if the question of “How much does local SEO cost” is really a good question? What about the question of “How much should you be paying or budgeting?”

When researching SEO consultants, you should consider what you need to do to outperform your competition. Even if you have superior services or products, your competition will get more online leads if their website ranks higher in the SERPs than yours.

A recent Sistrix report found that 28.5% of Google users click the first organic result that appears in the SERPs. 15.7% look at the second, and the numbers decrease from there.

The report goes on to state that:

 

A ranking at position #1 achieves a click rate that is more than ten times higher than a ranking at position #10. The biggest absolute leap in CTR is made with a ranking improvement from # 2 to # 1: this improvement leads to a CTR that is 12.8 percentage points higher.

 

(Source: SISTRIX: Why (almost) everything you knew about Google CTR is no longer valid)

Given the above-stated facts, you must first determine where you are in relation to your competition and how much effort it will take you to begin outranking them.

Budgeting for SEO Services?

Now you need to look at your current budget constraints in terms of predicted growth. When creating objectives, you must be both ambitious and rational. It is highly unlikely that your organic traffic would quadruple or triple within the first few months of executing an SEO strategy. This may, however, be an excellent goal to set for the next couple of years.

When you speak with an SEO agency about your Asheville small business, be prepared to elaborate on your basic expenditures and ROI goals. While it might not seem relevant at the time, a good SEO consulting agency can help you determine what a reasonable working budget for their services is. While an SEO agency cannot promise a particular ROI number, they may be able to provide you with forecasts based on comparable businesses they have helped in the past. Then with this knowledge, you are better equipped to choose a suitable budget amount.

 

 

How Can You Determine Your Competition’s SEO Performance?

How do you know which competitors are beating you and what they are doing to beat you in SEO? Most business owners think they can just Google keywords to see how they are performing compared to their competitors. The problem is that Google knows a lot about you if you are logged in as a user. And when I say a lot, I really mean everything you search for via the site or app. According to an article on Reader's Digest, Google keeps “a list of every single Google search you’ve done.” Therefore you aren’t getting accurate results when you Google on your own.

Now you may think that it’s impossible to tell how the competition is performing locally. However, there are ways to tell.

• Do some keyword research, exploring the top ten performers for your target keywords. Check out a good list of tools here.
• Explore stats and data like Domain Authority, which can provide a clear picture of how your competitors are performing and what you’ll need to do to outrank them or how much you need to budget and spend to outrank them.

Small versus Medium versus Enterprise Businesses: How does the price differ?

You would be right to assume that small business owners’ SEO plans and campaigns for Asheville, North Carolina, can be comparatively cheaper than medium or large enterprise size companies or corporations.

SEO agencies strive to make strategies scalable so that hourly fees and set pricing are reasonable for a wide range of clients. According to one poll of agencies by Ahrefs:

 

40.8% stated that they offer multiple pricing models. But 59.2% of respondents offer only one pricing model, 66.99% of whom charge a monthly retainer. This means that 39.66% of all SEOs surveyed only charge a monthly retainer—they do not offer hourly or per-project pricing to any of their clients.

 

(Source: Ahrefs: SEO Pricing: How Much Does SEO Cost? [Industry Research] )

Multiple pricing models enable North Carolina small business owners to select the solution that best meets their specific needs. For example, you can pay hourly and expect to spend between $100 and $175. Whereas if you go with a retainer solution, it might range from $250 to $7,500+ each month. If you were to choose to go project-based, it could run the gamut of a few hundred dollars to five figures.

It should be noted that prices are often determined by SEO pricing factors I previously mentioned and can vary for each agency, small business, business industry, and project type.

Unfortunately, small business owners have no fixed cost to fall back on when asking: “How much does SEO cost for small business needs?”  Instead, we recommend that you invest at a minimum of $500 per month on SEO in order to see any tangible results and benefits.

What Should You Do if You Have a Limited Budget?

Many North Carolina small business owners make one big mistake when thinking about or looking at SEO. That mistake is they look at it as a cost or even as a risk. Instead, SEO should be viewed as a long-term investment that provides ongoing benefits to you and your small business.

 

Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads.

 

(Source: DemandMetric)

Considering that, the impact of a great piece of content on your website may have a far more significant impact than any ad can for the price. 

Also, think about this, paying a talented SEO marketer to create a high-level piece of optimized content for your website can drive in new leads for years to come. A one-time payment can pay off dividends in the future.

While $300 is the bare minimum, Asheville small business owners should aim to spend somewhere between $500 and $5000 each month on SEO and content marketing.

Remember, the more experienced an SEO professional means that they can provide you with scalable services without missing any essential components, such as:

• Production of high-quality content
• Conversion rate optimization
• Client review management
• Accessibility and usability of your website
• Link building

Should Your SEO Spending Budget Be Increased Over Time?

A fully-managed SEO marketing plan for your business could easily cost you upwards of $5,000 per month. Essentially what you're doing at this point is hiring a part-time chief marketing officer and their expert staff, thus allowing you to forget about promotion and delegate it out. Enterprise companies might easily pay up to $100,000 per month on SEO, depending on the keywords and the amount of competition.

As a result, high-quality SEO services may be cost-effective and have a phenomenal ROI. Also, keep in mind that it may take some time before you begin to see meaningful returns from SEO (6-18 months). This isn't a sprint; it is very much a marathon. The more work you put into content creation, keyword inclusion, link-building, and other SEO strategies, you will see better results.

What’s the ROI of SEO?

There is no guaranteed ROI for SEO services. In fact, if an SEO agency guarantees you any sort of results (other than doing everything they can to help you succeed), you should run!

There is some good news, though, most Asheville businesses that stick with SEO and content marketing see positive results, if not dramatic, results. 

First Page Sage provides the following information on the different types of marketing efforts along with the returns and break-even times.

 

SEO Service Return on Advertising Spend (ROAS) ROI Time to Break-Even Technical SEO (Technical fixes, keyword research, title tag rewrites) 1.35 117% 6 months Standard Content Marketing (Average quality keyword research & blog articles ~4x / month) 1.05 16% 15 months Thought Leadership Marketing (Transactional quality keyword research & blog articles ~8x / month) 8.90 748% 9 months

 

(Source: First Page Sage: SEO ROI Statistics 2022 )

However, it should be noted that the average return rates will depend greatly on the industry of the business and the types of services.

SEO relies on a wide range of factors, many of which are outside the control of both you and the SEO agency. In addition, it takes time for SEO efforts to pay off. When you reorganize your material, you generally won't see  an immediate increase in traffic.

The key to SEO is to be patient and persistent, even if a specific return on investment cannot be predicted. Most small companies begin to see returns within six months to a year of launching their SEO and content marketing campaign.

Conclusion

I hope this has given you an insider's look into SEO pricing structures and the variables that influence how much you will need to invest in SEO services. Asheville small businesses that need SEO services often don't have a one-size-fits-all budget. However, the more you can afford (and are willing) to invest in high-quality content and services, your outcomes and ROI will be better.

At Cube Creative Design, we provide scalable, professional SEO services and solutions to suit your Asheville, North Carolina business’s budget. With our help, you'll be able to outrank your competition on the SERPs without breaking the bank. Get in touch with us today, and we can start putting together the perfect SEO package for you.

 

We all know that Google has become part of our daily lives from internet searchers, emails we send, or if you are using an Android, the phone calls you make. To be honest, Google probably knows more about each of us than our own mothers.

Here are seven things that you might not realize Google knows about you and how to remove them or change them.

Today’s business climate is crazy. As of the writing of this post, the business news channels are chopped full of lingering labor shortages, a new COVID-19 variant making its way around the world, and more and more talk about lingering inflation.

In February of 2021, The Small Business Credit Survey (SBCS) 2020 survey was released; they said that “Small businesses continue to face significant challenges amid the COVID-19 pandemic, including weak demand, heightened expenses, and limited credit availability.”

Here are a few key statistics from that report:

Whether you have just started a small consulting business, are a general contractor, or just opened your repair shop, you are constantly looking for ways to attract business without breaking the bank. Here are my top eleven best strategies for both digital and offline to market your business while ultimately saving you money!

Do people trust advertisements? Most Americans have at least some distrust of all forms of advertising. While as many as 46% of people say they find television ads somewhat trustworthy, less than one-in-five trust social media advertisements.

What does that mean for small businesses? Word-of-mouth referrals and your reputation matter as much or more than name and brand recognition.

Small businesses may not be able to compete with the advertising budgets of large corporations, but in an age of skeptics, they are in a position to capitalize on this shift in consumer behavior. If people value quality and integrity over commercials and gimmicks, honest content marketing is the key to growing your audience and positioning your small business as a trustworthy subject matter expert in your community.

If you are starting a small business or have been running one for a while and are ready to grow, it means you’re more than likely doing more than you can handle. Growing a small business has never been easy. It’s stressful. Professional help from a digital marketing agency can free you from the heavy burden of trying to market your business. 

The key to growing your small business in today's complex and competitive market is a powerful digital presence. Because your clients are likely to Google your company and compare you with your competition, they tend to look more closely at your competitors if you’re not on the Internet or you have a weak online presence. Creating content, sharing it on social media, and managing your website takes expertise and plenty of time.

Unless you have enough time to do all of it, you can’t do it justice or get much value out of it. For a powerful and effective online presence, you might choose to partner with a digital marketing agency. While it can be hard to find a digital marketing agency that aligns with the budget of a small business, I want to provide you with a list of things you can look for in a digital marketing agency.

Small businesses frequently have a low marketing and advertising budgets in which to work with. This can make marketing your local small business extremely challenging. The good news is that you can often promote yourself to prospects and clients for free or insanely cheap.

This post covers 101 ways to advertise and market your local small business on a tight budget.

To make it easier, I have broken this list up into categories, just click any of the links below to be taken to that section.

1. What Is Your Niche

You should begin by defining your market fit. In other words you need to be very clear on what solutions your local small business provides and to who you do it for. Everything else you do will fail if you don't have a product/market fit.

2. Know Exactly Who Your Clients Are by Developing Buyer Personas

Buyer personas go by many different names, such as:

• Audience persona
• Buyer avatar
• Buyer profile
• Client avatar
• Client persona
• Customer avatar
• Customer persona
• Ideal audience avatar
• User persona

Regardless of what you want to refer to them as, buyer personas are all fictional, generalized representations of your ideal clients. Buyer personas help document and internalize the ideal client you’re trying to attract.

A common mistake is believing that "anyone" or “everyone” is a good fit for your services. Larger businesses may appeal to a larger clientele, but there is a reason why they say "the riches are in the niches." As a small business, you have the opportunity to be the most authoritative in a niche, such as a geographical area or something specific that you are an expert in

For example, if you are the only mechanic that services vintage Volkswagens and Porsche in a 100-mile radius of your shop, then chances are you will get most of the business for those. Maybe you are the only business in your geographical area that does soft washing; then you can position yourself as an expert versus Paul the Pressure Washer.

To develop and optimize a niche and attract clients, you must first understand their frustrations, challenges, trigger events, and priorities.

What motivates people to employ your services? What would it look like if they were successful? Knowing these will help you create messages that are memorable and persuasive for the solutions you offer.

Think about your current clients and who you'd want to collaborate with. Then, create a buyer persona to begin the process of putting yourself in the shoes of your ideal client.

 

 

3. Take Ideas From Those Who Are Doing It Right

Looking at your most successful competitors is one of the most apparent areas to learn how to market your brand. When done correctly, reverse engineering their ideas may be pretty effective

4. Emphasize Your Value Proposition

If you are looking for a service provider, you might compare two or more businesses against each other. If there isn’t a distinct reason for you to choose one over the other, then it doesn’t matter which one you choose. Now, this same situation is what your clients are thinking and doing when they are looking for your services. What differentiates you from your competitor? This is where your value proposition comes in and is what will set you apart from your competitors and convinces prospects that you are the provider to choose

5. Start a “Swipe File” 

You should save a document (I like to use a Google Doc) with all the client trigger phrases, terminology, and slang that you come across. As you find this information in online communities, forums, reviews, feedback, etc., place it in your “swipe file” so that you can refer to it later at any time.

6. Utilizing Consistent Branding Across Channels Makes You Memorable

It will be impossible to stand out and be confusing for current clients if you do not have a distinct, identifiable brand that people recognize.

7. Win Clients for Life When You Under Promise and Over Deliver

I, along with everyone at Cube Creative Design, feel that you get out what you put in it just as in life and business. That's why we constantly strive to underpromise and overdeliver since we know the ultimate outcome will be better for all stakeholders, but more especially our clients. And you should do the same for your clients!

You want to set clear expectations for the outcome to avoid disappointment, but when you go above and above and surpass expectations, you'll gain their business for life.

Take, for example, my personal plumber Action Service Company. When I first met them, they shattered every stereotype of your typical plumber. They were dressed professionally and were extremely professional. After my home was built, I had them back to do more work. I have referred them to several people, and everyone has been thrilled with their work.

8. Stay Sharp by Constantly Educating Yourself

You need to stay sharp by subscribing to industry magazines, publications, podcasts, and reading relevant websites or email newsletters. It’s absolutely critical that you stay up to date and informed.

9. Make Yourself the Go-to Expert in Your Subject

If you're not an expert in your field, astute clients will notice and go with a competitor. Learning, repetition, and experience all contribute to your authority.

10. Get More Local Clients by Understanding the Demographics of Your Geographical Area

As a local small business, you should understand the local demographics of your area. If you are in a rural area, this is even more important.

11. Consider Hiring a Virtual Assistant

Most small business owners can be a bit of a control freak because they always want everything to work “perfectly.” However, consider hiring a virtual assistant or an in-person assistant to do tedious activities such as email, meeting scheduling, admin work, and so on, freeing up your time to focus on more essential things.

12. Use the KISS Principle

As you start exploring the world of marketing for your local small business, you will find that there are an infinite number of ways you can go. While it can be tempting to do it all at once, you will be much better off keeping it short, stupid rather than crafting a complicated machine that tries to cover all your bases.

You will want to stay focused on your single goals and objectives to start, then once you have those mastered, you can add on others.

13. Focus on the Short-Term Play When You Are Starting Out

When you are first starting, you need to focus on the short-term plays. In other words, what is going to get your local small business the biggest bang for your buck starting out? 

As much as search engine optimization and content marketing are excellent, but admittedly they are a long-term play. Utilizing some quick wins such as these can help you get a boost right from the start:

• Building out local landing pages
• Claiming and optimizing your Google Business Profile
• Running Google Ads

14. Expand on What Works

Pay attention to the data once you have enough to see what may be working and what may not be working. Then you can double down on what is working, but don’t abandon what you think isn’t working, however. Sometimes what is working right now might not be working in the future, and you are throwing money away. In other words, always test and measure what is working and what isn’t.

One method to ensure you’re making the right decisions is incrementality testing, which helps you understand which marketing efforts are truly driving new results versus what would have happened anyway.

15. With a Surefire Marketing Plan, You'll Never Miss a Beat

You're just shooting in the dark if you don't have an effective marketing plan in place that includes the actions and steps you need to implement to reach the goals of your local small business.

16. They Ask, You Answer

If a business is obsessed with hearing their clients' questions, concerns, and desires, they will never run out of content ideas.

If you adopt and follow the philosophy of Marcus Sheridan’s “They Ask, You Answer,” you will mostly likely be ahead of your competition. By simply listening to your clients, they will tell you what they need and want and can ultimately help guide you where your business model needs to go.

17. Consider Asking for Help

There is no shame in asking for help from a professional marketer or marketing agency, especially if they can help get you there faster.

By hiring a professional marketing agency to help you develop, guide, and implement your strategy, you can skyrocket your small business’s growth by leaning on their expertise.

Online Marketing

Every small business, even local small businesses in rural areas, must have a website. When searchers are looking for your business, your website should appear towards the top of the results. If prospects search for services in your region, your website should be among the results. Through Search Engine Optimization (SEO), you increase the likelihood of your website appearing in search results.

In addition to your website, here are some other things you need to consider as part of your online marketing efforts.

18. If You Don’t Have a Website, Get One Yesterday

Owning your own website is the single most important part of your online marketing plan. You'll lose ground to the competition if you're not where your clients are searching, and I don’t mean social media, rather Google and the internet as a whole.

19. Convert More Traffic With Fast Loading Website

Google realizes that speed matters, and how quickly your website loads is critical to how Google ranks your site on the Search Engine Results Pages (SERPs). The load time will not only impact your rankings, but it also adds friction to the user experience. Don't take my word for it. Take a look at these statistics about site speed:

• 47% of consumers expect a web page to load in 2 seconds or less. (Source: NeilPatel.com/KissMetric.com)
• 40% of consumers will leave a page that takes longer than three seconds to load. (Source: Think With Google)
• Amazon calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. (Source: Fast Company)

20. A Site That Isn't Updated Loses Value Over Time

You want to keep people and the search engines coming back by constantly updating your website. ‘

This will:

• encourage visitors to return frequently to check for fresh information and updates
• allow you to highlight announcements such as new services, events, and so on
• allow you to give value that produces leads and revenue

Use a content management system (CMS) like Joomla! to design your site so that you can make updates quickly and simply. Furthermore, don't only focus on keeping your blog up to current; keep other portions of your site up to date as well, such as FAQs, fresh testimonials, new services, and other major pages.

21. Monitor Your Brand Mentions With Google Alerts

It's critical that you pay attention to what other people are saying about you and your small business online. It’s important to know if other sites are linking to you (backlinks), quoting you, prompting you, or complaining about you.

Google Alerts can help you keep track of your brand, your competitors, or other keywords related to your field. This will allow you to monitor mentions so you can act.

22. Get Ahead of the Competition by Quickly Responding to Client Enquiries

It's essential that your website's contact forms send client submissions to someone who can respond quickly.

"50% of buyers pick the seller that responds first," according to InsideSales. The report uses Dr. James Oldroyd's 2007 findings, which showed "the probabilities of a lead entering the sales process or getting qualified are 21 times better when contacted within five minutes vs. 30 minutes after the lead was received."

23. Respond to Every Review Good or Bad to Show Prospects You Care

24. Create a Digital Version of Your Print Brochure

Some people may be "old-school" and prefer traditional media, but that doesn't mean they don't use the internet at all. You should create a digital PDF of your printed brochure and post it on your website.

25. Facebook Advertising

According to Meta (Facebook), “there are now more than two million active advertisers on Facebook.”

Advertising on Facebook can be an inexpensive and effective way to market to virtually any audience, but only if you have the numbers to support it.

Facebook advertisements are great at retargeting by allowing you to target users with a variety of options.

If you want to learn more about Facebook Advertising, take a look at these resources:

• Ultimate Guide to Facebook Advertising by Perry Marshall, Thomas Meloche, Bob Regnerus, and Mark Ingles
• The Marketing Book Podcast: "Ultimate Guide to Facebook Advertising" by Bob Regnerus
• Facebook Advertising Made Simple: A Step-by-Step Guide by Neil Patel

26. We Live in a Mobile-First Society, Focus on Mobile Users or Loose Prospects

As you can see from the charts, internet usage has climbed since the 2007 introduction of the first iPhone mobile device. Then as the pandemic took hold, desktop usage surpassed mobile. As of October 2021, the usage is about neck and neck.

Regardless of which one is on top, you need to make sure that your website works for both mobile and desktop devices with a responsive design

(Source: StatCounter – Desktop vs. Mobile vs. Tablet Market Share United States Of America) 

(Source: https://www.oberlo.com/statistics/mobile-internet-traffic)

27. Make Your Phone Number a Link

Internet searchers who are looking up your business often have the intention of calling you. Make it easy by making your telephone number a hyperlink

For example, if you want to call Jenny’s Janitorial Services, then you should use a hyperlink like “tel:5558675309” that will make the phone number “tappable” so they can get in touch easily.

28. Claim and Optimize Your Google Business Profile

Claiming and optimizing your small business’s Google Business Profile (formerly Google My Business or GMB) is one of the most powerful things you can do for any business, large or small, national or local.

If you are a local business targeting local clients, it is the most powerful thing you can do. So much so that we will help you claim and optimize it for you.

 

 

29. Google Ads

According to research from HubSpot,

it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day.

…[While the] average person conducts between three and four searches each day.

Despite being a paid channel, Google Ads’ goal is still to deliver relevant search results to Google’s users, and as a result, it can be a quick win until your content marketing and on-page SEO gears up.

Design

30. Use Images in Your Marketing to Convey Information Quickly

The brain processes visual information 60,000 times faster than text. Furthermore, content with relevant images gets 94% more views than content without images. As a result, leveraging imagery in your marketing efforts is the most effective.

31. Boost Perceived Value With Attractive Appearance

I typically tell my clients that design is one of the most subtle yet visible parts of their marketing. We aim to produce attractive and beautifully crafted designs that work both online and off.

32. Create Premium Content Using PowerPoint, Keynote, or Google Slides

As a former designer, it pains me to recommend using a presentation software to develop premium content. But on the other hand, I know that many small businesses aren’t able to always hire those services out. Therefore as a shortcut, you can create some visually appealing content with little effort.

33. Create Professional Graphics With a Cloud-Based Graphic Design Software

Again as a former designer, I will always navigate toward traditional design tools. However, I can’t discount that there are several cloud-based graphic design platforms. You can use them to help you create everything from social media graphics to infographics

Here are a few popular ones:

• Canva
• Visme
• Adobe Spark

Getting Found

34. Identify and Engage Your Brand's “Champions”

"It's all about who you know," as the adage goes, is true in many aspects of life and business. That is why it is critical for you to identify individuals who are willing to promote your business.

Whether it's a family member, a fellow industry blogger, business colleagues, satisfied clients, or anybody else, give them everything they need to spread the news about your local small business.

35. The Quickest Way to Find Local Clients Is to Get Listed in Local Online Directories

Suppose you don’t have a physical address, such as a home-based business or service area based business. It’s imperative that your local small business is listed in local directories and search engines. Think about it; people go to websites like Google, Facebook, Yelp, etc., when they need something.

Imagine your vehicle just overheated while you were stuck in traffic on the interstate. You need a local mechanic ASAP! What do you do? You pull out your mobile phone and look up the closest mechanic that can fix you and get you back on the road. If you are that local mechanic, but if you’re not listed online in the places that people use to search, then they will never see you except when they limp by on the way to your competitor's shop.

These services also allow you to collect client reviews, both good and bad. Because internet reviews are public, they may actually make or break a business.

36. Partnerships Can Help You Reach the People

When it comes to being found, you don't want to go it alone. Don’t be afraid to reach out to people and develop strategic partnerships

If you operate an interior design business, for example, collaborating with high-end house builders and architects will ensure you have a consistent supply of new projects and clients to work on.

37. Use Guest Blogging to Tap Into Niche Audiences

While the SEO value of guest posts has been put into question, there is nothing wrong with guest posting when executed right. Instead of the connections, concentrate on the value of exposing your brand in front of a new audience.

38. Press Releases Can Get Your Story to the News Outlets Quickly

PR used to be more successful when people got all their information from the media. Today, everyone gets their information from social media, blogs, and forums. However, that doesn't imply utilizing a service like PRWeb won't work. It comes down to what message you are conveying and the value that the PR professional brings to the table.

39. Get More Referrals by Simply Asking

An obvious but often overlooked strategy for getting more clients is to simply ask your current happy clients, industry partners, and other people for the referrals.

40. Find endless press opportunities using HARO.

HARO stands for “Help A Reporter Out” and is a free platform that gives you access to a database of requests from reporters. There are several plans available, from free to premium.

With the free plan, you get three emails each day Monday through Friday at 5:35 a.m., 12:35 p.m., and 5:35 p.m. EST.

When you first start out, you will have to sift the emails, but you can quickly skim and find which ones would work for you after some time and practice.

The benefits include getting published, quoted, building links, etc.

Content Marketing

41. Content Marketing

In 2018 15.1% of marketers said that content marketing would have the greatest commercial impact on their business of any channel going into 2019.

(Source: SmartInsights Digital Marketing Trends for 2019)

But you may be asking what is content marketing? Content marketing is the practice of developing and delivering useful, relevant, and consistent material in order to attract and maintain a clearly defined audience and drive profitable client action is known as content marketing

Unlike paid advertising, content marketing is more concerned with long-term benefits. The initial return is typically minimal, but the long-term, sustainable growth in visitors, leads, and clients can easily sustain a business growth trajectory.

Here are four links of interest if you want to learn more about content marketing:

1. Getting Started With Content Marketing by Content Marketing Institute
2. Why You Need a Growth Model For Your Blog (And How to Create One) by Devesh Khanal
3. 10 Benefits of Content Marketing for Small Businesses  
4. Why Small Businesses Need Content Marketing to Compete Online

42. Local Small Business SEO

Because mega-corporations like Walmart and Amazon invest millions on dominating search, small companies are frequently tempted to ignore SEO in their marketing strategy and plans. Usually, there is always be a competitor out there who has built an SEO operation. However, today’s small business owners can’t afford to neglect search in their marketing strategy.

Here’s why:

• It simply works. A well-executed SEO strategy will boost organic traffic and improve your SERPs.
• It’s extremely cost-effective. Compared to PPC, and social media marketing, SEO offers a good ROI.
• It helps you dominate the market share. If “90% of consumers read online reviews before visiting a business.” then it is safe to say that those same buyers or more are searching for your services online prior to reaching out. If they don’t find your business, then you essentially don’t exist 
• Mobile search is exploding. In May of 2015, Google announced that mobile search outpaced desktop search for the first time.

43. Link-Building for Local Small Businesses

Aside from citations and reviews, backlinks from local authorities can be your best link-building technique—local authorities such as your local high school, community college, town hall, or public library. If you are in a rural community or a small town, your local Chamber of Commerce should have a directory, and it’s worthwhile getting listed in it.

44. On-Page Search Engine Optimization

On-page Search Engine Optimization covers everything you do on your website to improve its competitiveness on the SERPs. On-page SEO factors are those over which you have complete control because you are the business owner and owner of the website.

45. Stay Consistent With a Content Plan

If you are having trouble with your content creation, then you need a content plan. A content plan is a guide that helps you know what to write about each month based on your buyer persona and keyword research. It is much easier to think about writing one or two blogs a month than 18-24. Your plan should also take into account if you need any specific landing pages for your services or local landing pages.

46. Audit and Repurpose Existing Content to Save Time

When we start working with a new client, often one of the first things we do is do an audit of their online and offline content to determine what can be quickly repurposed. If you've already invested time and money in creating videos, images, presentations, copy, and so on, you should repurpose some of that material to create additional content more efficiently.

47. Use “Value Terms” to Significantly Boost Perceived Value

Increase your conversion rates dramatically by utilizing "value terms" to boost the perceived value of your calls to actions, premium content offerings, and generally urging readers to take action.

48. Cultivate Evergreen Content

As you search the interwebs, you may stumble across pages that are really old, yet they show up at the top of the search pages. These old pages are what we in the industry refer to as evergreen content

Evergreen content has no (virtual) expiration date and, ideally, will retain its usefulness over time. Updating and adding to the content, blogs, or pages over time, is another excellent way to keep adding value.

49. Create eBooks and checklists to convert website visitors

Blogging is great, but if you want to increase leads, then you need to give readers more value. One of the easiest ways to do that is to take written content (just like your blog) and put it into a PDF e-book or checklist.

50. Use Video to Create Highly Engaging, Impactful Content

Video could arguably be the most engaging form of content. It is a highly popular medium for consumers at all stages of the buyer’s journey.

Videos are especially great for demonstrating how to complete a task, like changing a tire or installing a garbage disposal. Here are five videos that do well:

• How-tos and instructional videos
• Product demos
• Behind-the-scenes
• Interviews with industry experts or your staff 
• Slideshows with images and captions

51. Infographics Can Help Searchers Visualize Complex Ideas 

Infographics are incredibly effective marketing tools. They're eye candy, easy to consume, and people love to share them, so they're an excellent approach to increase referral traffic and links.

As a small business owner, chances are you don’t have a team of researchers collecting data for you. However, there are lots of resources where you can get good data and build an infographic with and add your own insights and commentary to it.

Government Data

• Data.gov 
• The Census Bureau

Global Statistics

• UNICEF 
• World Health Organization

General Data

• Pew Research Center
• Statista
• Google Public Data Explorer
• Gapminder.org
• DataReportal 

52. Top 10s Topics

While it might seem a little clickbaity, “Top 10 Topic” posts will often perform well. Examples are:

• Top 10 Lists
• Top 10 Tools
• Top 10 Blogs

53. Lists or Listicles

Piggy-backing on top 10s are lists or listicles. These are blog posts that take the form of both article and list, and they are super scannable and quick to read. Great content strategies involve a good mix of quick, snackable content pieces and more in-depth, long-form articles. Here is a quick pro-tip, starting your title with an odd number can make it stand out more in search listings. You can always add a bonus at the end if you need to cover an even number of topics

54. 101 Guides

There’s always someone just starting out in the business, and beginner's guides or industry knowledge 101 content pieces will always get traffic and links.

Social Media

55. Social Media in General

I was in graduate school when “The Facebook” came to Appalachian State, and I was early in my career when MySpace was popular with my students. Many people thought that Facebook and social media would be just a fad. And to be honest, it could have been if not for the mobile device and the ability to post from our devices.

DataReportal states,

There are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months, delivering year-on-year growth of more than 13 percent. The number of social media users is now equivalent to more than 53 percent of the world’s total population.

(Source: Digital 2021: Global Overview Report)

(Source: Statista – Most popular social networks worldwide)

Social media marketing can be a low-cost strategy to leverage all the social media buzz into measurable marketing leads. It can work because it can help you meet your prospects where they’re at.

56. Social Media for Customer Service

Using social media for your small business is really non-negotiable. Social Media Today reports that:

• 1 in 3 social media users prefer social media customer care services to telephone or email
• An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues
• Nearly 70% of consumers have said that they have used social media for issues to do with customer service on at least one occasion
• 60% of customers who complain on social expect a response within one hour
• 63% of consumers are satisfied with response time in social media
• Solving a customer issue on social media costs nearly 1/6th as compared to call center interaction
• 71% of consumers who experience positive social customer care are likely to recommend the brand to others, compared with just 19% of customers who do not get a response
• 88% of consumers are less likely to buy from companies that leave complaints on social media unanswered
• Twitter and Facebook are more accurate and faster at delivering customer service responses than email (48% and 44% more successful, respectively)

(Source: Social Media Customer Service Statistics and Trends [Infographic])

57. Sign up for All Relevant Social Media Networks

Now not every social network is appropriate for every company. Facebook, LinkedIn, and Google Business Profile (formerly Google My Business or GMB) are the only ones I'd argue are defaults. Twitter is great for larger urban areas and new ones. Also, its openness and ability to communicate with anybody make it a valuable outreach platform. However, depending on your target demographic, platforms such as Instagram, Snapchat, Pinterest, Houzz, Tick Tock, and others are must-haves.

58. Social Media Is About Relationships, Not Transactions

Something that maybe businesses forget is that social media is about building relationships. It’s even in the name! The reason I think most businesses forget is that it can be an effective channel for driving sales. However, relationship building and enhancing your clients' experiences should take priority over sales. You aim to gain followers, then convert those followers into leads, and finally into clients.

59. Use Facebook Live Video

If you have a verified Facebook profile, you can use live streaming to your advantage. Apart from being in the same room, it's the most intimate approach to engaging your audience.

60. Make More Connections on LinkedIn

If you're not familiar with LinkedIn, it is the world's largest business networking site. People's attitudes change when they log into LinkedIn as opposed to Facebook, Twitter, and other social media platforms. They're serious about business!

With its numerous capabilities, it's the ideal location to present your portfolio, talents, testimonials, and much more.

61. Answer Peoples’ Questions on Quora

The internet's value lies in its capacity to link individuals who have questions with others who have answers. Everything from useful life advice to speculative conspiracy ideas is covered. I usually take any online opinion with a grain of salt, but if you can give authentic and genuine answers and support to those who have questions, they will choose you to resolve their issues.

62. Save Time With Social Media Automation Tools

As a small business, you don’t have time to fuss with hashtags or answering random DMs; you have a business to run!  This is where social media automation can help.

63. Increase Social Shares by Finding Similar Influencers

One way you can get more social shares of your content is by finding influencers who have already shared similar content.

People are constantly on the lookout for good content to share with their followers. Make their life easier by identifying these people in your niche who contribute similar content as yours. Once you have that done. Send a short outreach email asking if they'd want to see it and share it with their followers.

Search Engine Optimization (SEO)

64. Learn the Basics of SEO to Boost Your Online Visibility

It should be obvious that people spend a lot of time online, according to research from Forrester in 2006, they found that:

93% of all internet traffic comes from a search engine.

(Sources: SearchEngineJournal.com/Archive.org – 10 Stats to Justify SEO and Web FX – 15+ SEO Statistics From This Year That’ll Transform Your Strategy )

When you fully optimize your site and content for the search engines (Google, Bing, Duck Duck Go), you will boost your rankings and get more visitors.

65. Getting 1st Page Rankings Will Bring You Free Traffic

Did you know that 75% of users never click past the first page of search results! First-page rankings are vital to any size business since people rarely go past it!

Today’s searchers are bombarded with noise and distractions, all preventing them from finding your small business. The fastest way to the top of the SERPs is to claim and utilize your Google Business Profile (formerly Google My Business or GMB). I know I mentioned it before, but it bears repeating!

The reason this is so important is you are putting information about your business directly into Google’s database. Also, Google uses these profiles in its local ranking, including relevance, distance, and prominence

66. Execute Local SEO Strategy 

The best thing about Google's Local algorithm is that it is designed to deliver the most accurate, high-quality, and relevant results for each given search query. Since it’s not pay-to-play, this has helped to level the playing field allowing small businesses to compete with big businesses on the SERPs.

Here are some local SEO must-dos:

• Add location-based keywords (think: "Asheville Private School") to the titles, headings, and body text of your website pages.
• Register on online directories, ensuring that your information is consistent across platforms.
• Publish blog posts and local landing pages specific to the areas you serve.

67. Give It Away, Give It Away, Give It Away Now

If you aren’t singing the hit song by the Red Hot Chili Peppers “Give It Away” by now then you need to check it out. It says lyricaly what you should do. For example, realize I don't want to be a miser, confide with sly you'll be the wiser or greedy little people in a sea of distress, keep your more to receive your less.

Now I am sure when they wrote the song they weren’t talking about giving away information and educating buyers about your services. However, it helps to illustrate my point that you should bring so much value to your website and give away so much information with blogging and content in general that people should walk away thinking I wonder how much I owe them for that.

Here are a few interesting stats about blogging:

• Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links.
• Companies with blogs produce an average of 67% more leads monthly than companies that don't blog.
• 80% of internet users interact with both social media sites and blogs.
• Businesses that blog get 55% more website visitors than businesses that don't

(Sources: DemandMetric, HubSpot and HubSpot – 31 Business Blogging Stats You Need to Know in 2021)

Obviously, one of the best strategies to get more free traffic to your website is to blog. However, most people just blog about anything they think people would be interested in. However, each blog article should be focused on a certain keyword(s) or phrase(s) for which you want to rank for.

68. Apply for business awards

Most industries have business awards that you can win; usually, they come with an online badge which you can display on your website. These kinds of badges can promote trustworthiness and, as a result, sales.

69. Use the Same Domain for Your Website and Blog

The easiest way to boost the authority and rankings of your website and blog is by having them on the same domain.

That means the URL is either “blog.example.com/article” or “example.com/blog/article”

Lead Generation

70. Increase Your Email List by Gathering Information on Your Clients

Your email list should be a group of email subscribers that consist of either site visitors, current and/or past clients.

Four of the most common ways to generate and add to your email list are:

• Collecting emails at checkout: most e-commerce systems make it simple to set this up. However, you may want to think twice before requiring a new account set up, as over 30% of businesses report cart abandonment because clients are required to create an account.
• Including email signup forms: most content management systems make it simple to add email signup forms to your website. You can add them to the footer, a sidebar, or as an exit intent pop-up.
• Using social media to encourage signups: social media is big. You can use it to promote new services or valuable content.
• Use emails from your billing software: one trick you can use is to export the billing emails from your accounting software. If you are a small business and deal with other small businesses, then chances are you are emailing invoices out. Why not use those same emails to help start your email list.

Now once you have a list of emails, you will want to clean it up. At Cube Creative Design, we have used and can highly recommend Never Bounce. While it isn’t free, it’s a one-time cost that will save you headaches down the road.

Once you have all this in place, you will want to use an email marketing platform to send your marketing emails. Sending marketing emails to your clients from Google, Outlook, or any other personal email service provider may seem innocent enough. But it violates major laws and can have negative effects on your business, too.

If you want to learn more about the laws or check out a platform comparison, then take a look at these resources:

• SnapRetail: 13 Reasons Why Not to Use a Personal Email Account for Email Marketing
• HubSpot: The Top 15 Best Email Marketing Services in 2021
• HubSpot: 39 Simple Ways to Grow Your Email List  

71. Generate More Leads With Lead Magnets

A lead magnet is simply an enticement that you offer to prospects in return for their contact information.

Premium content offerings, such as eBooks and email courses, produce three times as many leads as typical outbound marketing while costing 62% less.

Let's face it: your bland "subscribe to our email list" offer isn't converting anyone. Instead, give out a premium piece of content about a topic your target audience is confronting, then collect everyone's email who wants to read it.

When you develop a lead magnet based on the challenges of your target audience, you know the individuals who opt-in are a good fit for your product or service.

If you want to learn a little more about lead magnets, take a look at these links:

• Search Engine Journal: What Is a Lead Magnet: 10 Examples You Can Use Now
• HubSpot: 19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

72. Use Calls-to-Actions to Direct People

Calls-To-Actions or CTAs are like road signs in your marketing and should help direct people exactly where you want them to go.

Isn't the main objective of your website to convert visitors into leads and sales? However, if your visitors arrive at your site and don't know what to do next, you've already lost them. That is why it is critical to employ visually appealing CTAs with enticing copy that directs visitors to where you want them to go.

73. For Busy People Make Posts Available to Download

There are far too many distractions online for people to focus on one thing for too long. That’s why it’s a good idea to offer your blog posts in a PDF if it's long for people to download and read later.

74. Use Social Proof in Your Marketing to Instantly Establish Trust

You can use social proof in your marketing to earn instant trust by using client reviews. But don’t take my word for it. Take a look at these statistics about social proof and trust:

• 83% of people trust reviews over advertising. (Source: Nielsen)
• 70% of people trust reviews and recommendations from strangers (Source: Nielsen)
• 90% of users need less than ten reviews to form an opinion about a business.
• 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family (Source: Big Commerce)
• On average, testimonials on sales pages increase conversions by 34% (Source: Impact)

75. Target Influencers

As a small business, you may be able to identify and connect with influencers in your niche to expand your reach, even if they are micro-influencers.

Renzo Costarella writes that “People buy what they know and from people they trust. This is why influencer marketing is becoming one of the most popular marketing strategies in the modern world. With so many digital channels at our disposal, influencers can easily promote products and services to millions of followers with the click of a button.” (Source: Calendar – 4 Marketing Tips for Your Startup)

This is why influencer marketing has become so popular and has been shown to produce a 6-to-1 return when used effectively.

76. Leverage Word of Mouth Promotion as a Promotion Channel

Delighting clients can have a significant impact on your business, primarily in repeat business and word-of-mouth. If you provide a great experience, your clients will be more inclined to leave reviews, give testimonials, and tell their friends.

77. Make Use of User Generated Content

A great way to promote your small business is to get your clients to help in the creative process by getting them to create content for you, also called user-generated content (UGC).

Consumers are much more interested in hearing the views and opinions of their peers than reading cleverly written sales messages. Bazaar Voice says 64% of millennials and 53% of baby boomers want additional ways to contribute their opinions on businesses, while other research suggests that clients trust user-created content more than all other types of media.

Given these developments, there has never been a better moment to begin utilizing UGC to engage your prospects and create trust with them.

78. Captivate Readers With Real Numbers in Your Content

If you want to really captivate your prospects and readers of your content, then use real numbers as it can be extremely effective

79. Increase Your Testimonial Count by Simply Asking for Them

If you want to get more testimonials, you need to follow up with your satisfied clients and always ask for reviews.

Now there is a fine line between asking for a review too early and too late. Everything is dependent on the sales cycle and your clientele. It's up to you to determine when is the best moment, and if you can automate it, even better.

Here are a few tips based on your business model:

• If you have a retail location, focus on getting Google and possibly Yelp reviews.
• If you are an eCommerce business, you should get and display product ratings along with reviews about your shipping, service, etc
• If you are a service-based business, then Google reviews are a must, along with any other places people might go to look for your business

Email Marketing

80. Email Marketing

Email marketing is one of the cornerstones of digital marketing.

The majority of visitors that visit your site are not ready to buy. In today’s competitive marketplace, the greatest strategy to sell is to collect searchers' contact information (name and email address) for additional marketing and “lead nurturing.” With this information, you can email the new prospects and work on converting them

A "lead magnet" is the first step in an email marketing funnel. These are compelling you offer on your website for visitors in exchange for their name and email address. A free digital download, a free trial, a discount, and so on are all possibilities.

81. Create an Eye-Catching Email Signature

How often have you opened a business email and scrolled down to the signature to learn more about the sender, only to see the typical information, an inspirational quote, or please “think before printing this” statements? 

While there is nothing wrong with those, it doesn't help the recipient know any more about you or build trust

Aside from your subject line, your email signature is frequently your first impression. Whether you're doing outreach or addressing a new client, your email signature should catch their attention, enlighten them, and include a call to action.

If you want some help transforming your email signature, take a look at the Email Signature Generator from HubSpot

82. Build Mutually Beneficial Relationships by Sending a Balance of Value and Promotional Emails

If you keep hammering your prospects with “BUY NOW” type emails, you'll not only irritate them, but you'll also lose their confidence, and they are likely to unsubscribe, and then you have lost their business for good.

What you want to do is to build a relationship with your email list or prospects by sharing a mix of value and promotional emails, leaning more toward the value than promo

83. Automate Lead Nurturing Campaigns to Save Time and Money

You can save a ton of time and get a better ROI by automating your lead nurturing campaigns

Businesses that automate their lead nurturing process with customized messaging generally see a 10% or larger ROI in 6-9 months. Now there is no right or wrong email sequence as long as you are providing value before asking for something in return.

84. Learn When to Send Emails by Tracking Open and Click Through Rates

Any reputable email sending software will provide you with some sort of tracking reports which includes open and click-through rates. These metrics will help you measure the engagement of your subject lines and the campaign content of your subscriber list

These statistics are an excellent way to start testing and improving your email marketing efforts. However, with the recent changes in Apple’s privacy feature, it is a little more difficult to track open-rates. Adam recently had a great post on how to fight back against the changes that you can read about here.

Sales

86. Learn How to Sell Better to Increase Sales

You may have heard the adage that people don’t buy a 1/4 drill bit; they buy a 1/4 hole; the bit is just the means to making the hole.

In other words, people don’t buy services; they buy solutions to their problems. This means that true selling is more about listening to your clients’ needs and finding a solution, even if that isn’t you!

You may have also heard that people buy from those they know, like, and trust. You should focus more on building the relationship and less on the transaction.

Lastly, knowing your unique value proposition and why people buy from you is key to closing any deal.

87. Promote A Free Consultation

When it comes to professional services, buyers want access to your knowledge and expertise.

Promoting a free consultation can be a terrific approach to attracting new leads since you are an expert and authority in your area

Many service providers I talk to are concerned about giving too much information during a free consultation. They believe that potential clients will just take the information and run.

In most cases, the inverse is true. While DIYers could take the information and run, they were never good fits in the first place. The value you deliver during the consultation will impress the people who are willing to pay you for your quality and expertise.

This can and should be used both offline and online. It can be promoted by traditional media such as brochures, newspapers, signs, or simply word of mouth. It should also be conveyed prominently on your website and via social media.

88. Use a CRM Tool to Track Leads

Any sales method is only as good as the records you keep. If you are keeping it all in your head, in your email, post-it notes, or in a little notebook, you owe it to yourself to explore the use of a CRM. A CRM is a client relationship management system or client database.

Your CRM can help you store information about new leads, active prospects, and your clients so that you can keep track of your interactions with them and identify sales opportunities more effectively.

At Cube Creative, we use and help our clients with HubSpot, which is FREE. Check out HubSpot’s free CRM here.

89. Increase Purchasing Frequency and Amounts Using Profit Maximizers

Upsells, cross-sells, bundles, and high-ticket items are all ways to increase client transaction value and lifetime value.

90. Call Warm-Leads to Convert Them Into Clients

If your small business is going to survive, you need a constant stream of clients and leads. This is where warm calling comes in

But what is warm calling?

Dan Tyre says that,

Warm calling is connecting with a company that you’ve proactively identified as a good fit, although they haven't demonstrated an interest in your product or service yet. Based on your knowledge and experience, they fit the profile of your successful customers.

(Source: HubSpot – 15 Tips for Effective Warm Calling)

If it sounds a little like cold calling, it is; however you aren’t just randomly dialing people who aren't a good fit, you are doing your research to find people you can help, which is what a good salesperson wants to do.

Delighting Clients

91. Clients Will Love You if You Provide Outstanding Customer Service

Customer service is an indirect form of marketing that generates word-of-mouth referrals According to Khoros. “65% of customers also said they have switched to a different brand because of a poor experience.” (Source: Khoros – Must-know customer service statistics of 2021) That’s why creating a stellar customer support system from day one is vital to the success of your small business.

92. Underpromise and Overdeliver With Gifts and Bonuses

Bonuses and gifts can often make people feel like they are getting much more than they paid for.

For example, I have a client who routinely fixes something small because it needs fixing and does not charge the person extra. It may be something as simple as a brake light that costs him $2.00 and five minutes of his time, but he knows that they will come back when they need something bigger because he treated them right.

93. Send Hand-Written Thank You Cards

Nothing says you care more than a Thank You note. YOu can send a thank you note for letting you quote their business. You can send one if you get the job or after you finish it. Little things like that will set you apart and make you memorable when the time comes.

94. Take care of your employees, and they will take care of clients.

Have you've ever wondered how Southwest Airlines grew from a small regional airline to a world-class corporation? It was through establishing a company culture in which employees were treated incredibly well and cared for. Employees that are satisfied at work naturally treat clients better.

So, if you're not a one-man (or woman) show, you must understand that how you treat your employees extends all the way to your clients.

Off-line Marketing

95. Ask for Referrals

John Rampton wrote an excellent article for Entrepreneur in which he says, “referrals are the most effective, and cost-effective, way to generate new business.” (Source: Entrepreneur – 25 Ways to Ask for a Referral Without Looking Desperate) But the problem is that we often feel awkward or as if we are bothering the person when we ask for a referral.

Here's how you can make the most of referrals' incredible reach:

First off, trust is key. The reason referrals are so successful is because they provide instant credibility.

Secondly, you can’t forget to ask. Even if your clients are 100% satisfied, they will forget to refer you mainly because your needs are not on their immediate minds. However, if you can get in the habit of asking your satisfied clients if they know somebody who could use your services, you will be ahead of the game.

Lastly, wait until clients are happy. Heaven forbid if your client had a bad experience, you wouldn't want to be top of mind for them, as they may do more harm than good. But if you went the extra mile, then asking that happy client for a referral can pay off big time.

Here are a few other ways to think about getting referrals:

• Ask for referrals directly via email, in person, or online.
• Focus on asking your best client or clients instead of all of them.
• Give referrals.
• Join a professional networking or referral group.

96. Join Organizations That Would Benefit Your Business 

As I mentioned before, asking for referrals, joining a professional networking group, your local Chamber of Commerce, or a professional association can be a lot of work. Still, they can also be beneficial as well. As your business grows, you want to be the face of your business, and there is no better way than to get involved in the community.

97. Get Instant Credibility From Peers and Potential Clients by Speaking

You will have several opportunities to speak in front of an audience. In reality, presenters are frequently needed at industry conferences, volunteer organizations, local business groups, community institutions, and libraries. As a consequence, you'll gain some brand awareness, contacts, and exposure.

There are numerous opportunities to speak if you seek them out. Oftentimes industry conferences, volunteer organizations, local business groups, community colleges, Chamber of Commerce, and libraries are always looking for speakers. As a result, you can increase your visibility, credibility, and profitability.

98. People Are Subconsciously Judging You by Your Business Card

Over the years, I have been handed a variety of business cards, from wood and metal to super thick cards to thin and flimsy

I also jokingly say that I judge a business by its business cards. I think you can tell a lot about a business by how much they are willing to invest in something they get trashed or crammed in a wallet or purse to be brought out at a later date.

I will never forget the card I got handed by a small business owner one time. I was meeting with him about the possibility of helping him with his marketing. Then he gave me his “business card” and wanted to know the price for them. Unfortunately for this businessman, what he thought was a business card was a business card size piece of copy paper with his contact info on it. He hadn’t even invested in getting the perforated cards that he could run on an ink-jet printer.

I knew right then that he wouldn't be a good fit, but I did quote him my price, which he said was “too much.” I never went back by his business other than to drive by. Sometimes I do wonder how his business is doing, though.

I tell that little story to say that if I wasn’t in this business, I doubt that I would have ever remembered his business or the “card” he handed me. I believe that people are subconsciously judging you by your business card. Therefore, invest a little so that people know that you are reputable.

99. Get Your Brand and Contact Information on Your Work Vehicle

One of our clients once told me that probably one of his best forms of marketing is having his trucks wrapped. I can’t deny the fact that it probably is. At the very least, he is getting some excellent brand recognition. His trucks, once wrapped, become rolling billboards for his pest control business. If you see them parked in your neighborhood, then you know they are there to help solve or prevent some problem.

100. Sponsor an Organization to Reach New Clients

There are a variety of organizations that make ideal partners for you and your business, such as charities, non-profits, churches, schools, kids sports teams, professional organizations, and conferences. These organizations can help you significantly increase the visibility of your business.

101. Guest Posting

Guest posting is an excellent approach to broaden your audience and establish your expertise.

I know what you're thinking. You own a small business seldom have time to write content for your own site, let alone write articles for other sites.

But bear with me. When looking for guest writing opportunities, you're probably looking for well-established blogs with a sizable readership.

You and your business will be exposed to a much broader audience by posting on the site. You'll almost certainly add connections to your own site, which could increase traffic.

Final Thoughts

In this list of 101 Marketing Ideas For Local Small Business, I have tried to purposely exclude any expensive but albeit good opportunities.

If you walk away from this post with one thing, this is what I want you to remember. There are hundreds if not thousands of ways to market a small business such as yours. They are only limited only by your own creativity.

If your small business needs digital marketing or advertising help, contact our expert team of marketing strategists at Cube Creative Design today! Our marketing agency has been serving North Carolina businesses since 2005. We’d love to help you come up with more cheap advertising ideas for your small business.