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Most people use gadgets, tablets, laptops, and smartphones to browse the Internet. That makes your website’s SEO more important than ever before. However, if you are a victim of negative SEO or on the unfortunate end of a Google algorithm update that has severely penalized your site on the search engine page rankings for any keyword you’re trying to rank for, things can look bleak.
The goal of Search Engine Optimization (SEO) is to improve the ranking of your website in search engines. The higher you are in Google’s first ten listings, the more traffic you’ll get.
Many components go into SEO, including title tags, meta descriptions, keyword research and usage, images, and alt text. However, not all factors play an equal role in determining your rank for any particular keyword or phrase. Understanding how each element affects your ranking can help you make better decisions about spending time on a good SEO strategy.
Written By: Chad J. Treadway | February 20, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are you tired of seeing stagnant revenue growth in your business? Are you looking for a way to increase your revenue quickly? If you answered yes, then you may want to consider pay-per-click (PPC) advertising.
In this post, we’ll explore what PPC ads are, their benefits, how to create an effective campaign, and common mistakes to avoid. So, buckle up, buttercup, and get ready to learn how to grow your small business level with PPC ads.
Written By: Chad J. Treadway | February 17, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Do you find yourself so overwhelmed with the day-to-day operations of your business that social media marketing takes the back burner? Whether you are a small marketing team or the sole proprietor of any small business, you are probably familiar with having to wear multiple hats to keep your business running, however, I wouldn't write off social media so promptly, no matter how hectic things can get at times.
In this day and age, the internet has become a way of life, with more and more people worldwide who can access it anytime, anywhere, on their phones. Americans spend an average of 5 hours and 30 minutes daily on their phones (Source: Zdnet), which is the same as driving from Asheville to Wilmington, NC. By 2025, it is predicted that there will be over three smartphone users for every five people in the USA alone (Source: Statista).
Till not so long ago, apps were a rarity. The average person uses a minimum of 9 apps daily and 30 apps monthly (Source: Buildfire). Apps and social media have given people more ways to engage with a brand, making apps ideal marketing vehicles to develop new sales and help businesses address evolving client needs. There are 302.35 million social media users in the US alone, meaning 90% of the US uses social media. (Source: Demandsage.com) Hence, there is a good chance your clients and prospects are already waiting to hear from you, which is why effective social media marketing for small businesses is necessary.
These numbers alone clearly indicate that social media is a fertile and powerful platform for small business social media marketing. Grow your brand, connect directly with your audience, and build brand awareness and brand loyalty with an innovative social media strategy for small businesses.
Social media is, without a doubt, the most effective platform for lead generation, enabling businesses to create content and resources resulting in added value for their prospects and clients. When people click on your social media post or offer, they are engaging and opting in to stay updated by following your business online, and these are more likely to convert.
What if I told you there is a simple, effective approach to social media marketing for a small business? Social media is a free, simple, and powerful tool for small businesses to connect directly with people interested in their brand. However, a little thought and strategy go a long way, so before you start posting, you'll need to set up a social media marketing strategy.
Written By: Hannah Kilpatrick | February 01, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As the clock struck midnight and the ball dropped in Times Square, New York City, on January 1st, many of us eagerly made resolutions to improve ourselves in the coming year. Fast forward a few weeks, and it's already clear that some of these resolutions may have been a bit too ambitious. From promising to give up certain foods or vowing to hit the gym daily, it's easy to lose sight of our goals. But let's be honest; it's not the end of the world if we stumble along the way. In fact, it's almost expected. So let's take a moment to laugh at ourselves and our failed resolutions and remember that it's always okay to start again.
With that being said, words have the power to inspire, uplift, and motivate us to be our best selves. In times of difficulty, a simple quote can encourage us to keep going. An inspirational quote can remind us or those who read it of their strength and potential. They can also remind us never to give up on our dreams or resolutions.
Regardless of the circumstances, here are 52 inspirational quotes that you can use to share on your social media feeds.
Written By: Hannah Kilpatrick | January 30, 2023
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
As a local small business, you will do almost anything to get in front of potential clients. You can use the power of the internet and internet marketing to ensure you’re in front of local searchers when they are looking for your services.
The problem is that many local small businesses’ websites aren’t optimized for search engines, let alone local search. The bottom line is that you are throwing away a huge opportunity to reach potential clients in your service area and drive additional traffic, incremental revenue, and more sales.
Written By: Chad J. Treadway | January 25, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In this digital world, your website will likely be one of the first and best impressions you can make on potential clients. Web “people” go by various names: web designer, webmaster, web developer, digital marketer, SEO guy, SEO agency, content marketing agency, etc. Because of their technical prowess, they have an uncanny ability to speak a different language.
Before you dedicate your time, energy, and hard-earned dollars toward the perfect website, here are ten questions you need to ask and potential answers for them:
Written By: Chad J. Treadway | January 23, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Ah, the humble email has come a long since Ray Tomlinson sent the first one in 1971. While it may have started as a side project for him, it has become one of the most used communications methods.
According to recent research by Statista, it was estimated that 333.2 Billion emails would be sent and received daily. Think of it like this that is 41 emails per person per day, or nearly 15,000 a year!
While an email may seem like an afterthought to your overall digital marketing strategy, I am here to tell you it should be considered one of the first things you think about once you have enough content (blogs and landing pages) in place.
Therefore in this post, I will cover ten reasons and stats why you need to think about email marketing as part of your digital marketing strategy and email newsletters asset sizes!
Written By: Chad J. Treadway | January 18, 2023
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a small business owner, you have probably heard that you need a local marketing strategy.
Did you know that “88% of people who conduct a local search on their smartphone visit a related store within a week.” (Source: Think With Google) Therefore having a local marketing strategy is more critical than ever.
Written By: Chad J. Treadway | December 28, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Having precise, consistent information across the internet is crucial to being discovered online. Here is where local SEO citations come in handy.
Since local search marketing is somewhat of our specialty, I have let you in on some of our industry’s best-kept secrets by sharing my most effective citation-building strategies.
Written By: Chad J. Treadway | December 21, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Errors are all too prevalent when employing employees for a small firm. While costly HR procedures can be used. Small firms are especially susceptible to a few typical mistakes. There are a few HR pitfalls that small businesses should avoid, according to Eddy.com.
Written By: Alexa Wagoner | December 19, 2022
Starting a business can be both thrilling and intimidating. The good news is that while every business is unique, most must adhere to specific basic guidelines.
While this is not an exhaustive list of everything your new business may need to complete, here is a 10-point business startup checklist of some of the most important steps:
Written By: Chad J. Treadway | December 14, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are a small business owner or in charge of marketing your small business online, you have likely heard of local SEO and organic SEO. But you may ask yourself what the difference is and why local SEO is essential for your small business.
In this post, I'll explain the difference between local SEO and organic SEO and how they're related.
Written By: Chad J. Treadway | December 07, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
